企业内刊的价值研究

发布时间：2018-03-28 09:11

本文选题：企业内刊　切入点：公共关系　出处：《山西大学》2012年硕士论文

【摘要】：企业内刊是宣扬企业历史和发展的基本窗口,是沟通企业和员工关系的柔性纽带,是创建企业和社会公众关系的坚实桥梁,也是展现企业个体形象的完整舞台。作为企业文化、企业公共关系、企业品牌、企业经营管理的积极实践者,它为企业创造出不可估量的无形价值,是企业价值增值的有效资源,是企业新经济发展中的增长性因素。本文从企业内刊动态发展的角度出发,全面而丌放地阐述了企业内刊的内涵与外延,以及内刊发展的特点与功能,尝试性地提出了企业内刊有着的更为深厚的传播空间和潜力,建设性地论述了企业内刊在实现其本体价值和拓展性价值上的种种可能及策略。本文在绪论部分简单介绍了选题的研究背景、目的、意义和方法,并通过对国内外研究现状的梳理,提示出企业内刊价值研究的必要性和具体方向。正文部分包括四个章节,第一章动态地呈现了企业内刊的系统概念、表现形式及国内外发展情况,对内刊有了比较现实的认识。第二章重点分析了企业内刊的独特性、功能及影响性因素,三部分内容共同凸显了企业内刊的价值与意义。第三章和第四章是本文的核心内容,详细阐释了企业内刊的价值实现过程和创新实践的新途径。其中,第三章是从企业内刊实现自身可读性上开始展丌论述的。企业内刊有着天然的社会人文深度与指导性,要独立运作好传播实务,提升其本体的品质；第四章是专注于企业内刊新价值的探索。借助积极思考以及一些国内外的案例解析,从中促使我们更深入地挖掘企业及企业内刊中的一些核心资源和新资源,积极传播,实现内刊的个性品牌价值。结论更是将企业内刊的未来发展和方向归结为内刊内含的四个品质。企业内刊在企业发展中具有深远的意义,实现内刊传播影响力和提升内刊品牌力,是顺利进行企业内刊研究与实践的题中之义,企业内刊的潜在价值和意义是它本身获得提升的重要因素。因此,相关部门应予以高度重视,对其进行科学引导和支持。
[Abstract]:The internal publication of the enterprise is the basic window to propagate the history and development of the enterprise, the flexible link to communicate the relationship between the enterprise and the employees, the solid bridge to establish the relationship between the enterprise and the public, and the complete stage to show the individual image of the enterprise. The active practitioners of corporate public relations, enterprise brands, and enterprise management, which create inestimable intangible value for the enterprise, are effective resources for increasing the value of the enterprise. It is the growth factor in the development of enterprise's new economy. From the angle of the dynamic development of the enterprise internal journal, this paper expounds the connotation and extension of the enterprise internal journal, as well as the characteristics and functions of the internal publication development. This paper tries to put forward the more profound communication space and potential of the enterprise internal journal, and discusses constructively the various possibilities and strategies of the enterprise internal journal in realizing its ontology value and expanding value. In the introduction part, this paper briefly introduces the research background, purpose, significance and methods of the selected topic, and through combing the current research situation at home and abroad, points out the necessity and specific direction of the research on the value of the enterprise internal journal. The first chapter presents the system concept, the manifestation and the domestic and international development of the enterprise internal publication dynamically, and has a realistic understanding of the internal publication. Chapter two focuses on the analysis of the uniqueness, function and influencing factors of the enterprise internal journal. The third and fourth chapters are the core contents of this paper, which explain in detail the process of value realization and the new ways of innovation practice. The third chapter is from the realization of the readability of the internal publication of the enterprise. The internal publication of the enterprise has the natural social and humanistic depth and guidance, so it should operate independently and improve the quality of the internal publication. The fourth chapter focuses on the exploration of the new value of the enterprise magazine. With the help of positive thinking and some domestic and foreign case analysis, it urges us to dig into some core resources and new resources in the enterprise and enterprise journals more deeply, and spread them actively. The conclusion is that the future development and direction of the internal journals can be attributed to the four qualities contained in the internal journals. Enterprise internal publication has far-reaching significance in the development of enterprise. It is the meaning of carrying out the research and practice of enterprise internal journal to realize the influence of internal publication dissemination and promote the brand power of internal publication. The potential value and significance of the internal publication is an important factor for it to be promoted. Therefore, the relevant departments should attach great importance to it and give scientific guidance and support to it.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.5

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