我国引进版少儿图画书出版的实证研究（1978-2008）

发布时间：2018-03-28 12:39

本文选题：引进版少儿图画书　切入点：出版数据　出处：《华东师范大学》2010年硕士论文

【摘要】： 图画书是最重要的少儿读物之一,但在传统观念的影响下,家长在选购少儿读物时往往更青睐知识性强的文字书。随着国内图书市场的日臻成熟,越来越多的人开始接受少儿图画书,特别是引进版少儿图画书,相关的图书出版产业也得以蓬勃发展。本文以1978-2008年中国大陆引进出版的少儿图画书的出版情况为研究对象,从相关书目数据入手,分析该类图书的出版规模、版源地、引进方等出版信息的变迁及其相互间的关系,以探究隐匿在该类图书出版数据后的主要产业环境动因。本文的内容包括出版数据、产业环境分析、产业评估三大块。第一章和第二章在综合讨论“图画书”相关概念的基础上,将本文所涉及的“少儿图画书”定义为：以0-18岁少年儿童为读者对象,图画在书中所占比例较大、以图画满足读者主要阅读诉求的图书,包括绘本、连环画、卡通漫画等各类图画书。在此界定上,重点以《全国总书目》《全国新书目》为主要来源,统计了1978-2008引进版少儿图画书的书目数据,分析了30余年来引进版少儿图画书的出版情况的变化,包括出版规模、版源地、引进方情况、出版时间、开本、定价等。第三章和第四章借鉴风险管理方法中的环境分析法,对引进版少儿图画书出版在1978-2008年间所处的外部环境和内部环境进行分析。通过对社会阅读氛围、政府规制体制、对外交流环境、教育理念更新、产业规模、增长方式、版权贸易等重要内外环境因素的研究发现,少儿图画书引进出版的发展轨迹正是循着中国社会政治、经济、文化嬗变的轨迹,在中国出版产业对自身改革与转型的探索中向前推进的。第五章依照引进版少儿图画书出版的一般程序,分阶段评估了这一细分市场在发展中的经验与教训。在此基础上,本文还分析了引进版少儿图画书对原创少儿图画书的推动,以及后者在发展初期存在的问题。
[Abstract]:Picture books are one of the most important children's books, but under the influence of traditional ideas, parents tend to prefer knowledgeable text books when they buy children's books. As the domestic book market matures, More and more people began to accept children's picture books, especially the introduction of children's picture books. This paper takes the publication of children's picture books introduced and published in mainland China from 1978 to 2008 as the research object, starting with the relevant bibliographic data, this paper analyzes the changes of publishing information and the relationship between the publishing information of the books, such as the publication scale, the source of the edition, the importing party, and so on. In order to explore the hidden in this kind of book publication data after the main industrial environmental drivers. The content of this paper includes three parts: publishing data, industrial environment analysis and industrial evaluation. The definition of "children's picture book" in this paper is: take 0-18 years old children as the reader object, the picture occupies the large proportion in the book, satisfies the reader's main reading demand by the picture books, including picture book, the comic book, the picture book, the picture book, the picture book, the picture book, the picture book, the picture book, the picture book, the picture book, Cartoon comics and other kinds of picture books. In this definition, the bibliographic data of the imported children's picture books from 1978 to 2008 were collected, with the National New Bibliography as the main source. This paper analyzes the changes in the publishing situation of the imported children's picture books in the past 30 years, including the publication scale, the source of the edition, the importing party, the publishing time, the opening book, the pricing, etc. Chapter 3 and chapter 4 draw lessons from the environmental analysis method in the risk management method. This paper analyzes the external and internal environment in which the imported children's picture books were published from 1978 to 2008. Through the analysis of the social reading atmosphere, the system of government regulation, the environment of foreign exchange, the renewal of educational concepts, the scale of industry, the mode of growth, Studies on important internal and external environmental factors such as copyright trade have found that the development track of the introduction and publication of children's picture books follows the path of the evolution of China's social politics, economy and culture. The fifth chapter assesses the experiences and lessons of this segment of the market in the development according to the general procedure of publishing the imported children's picture books. This paper also analyzes the promotion of the imported children's picture books to the original children's picture books, as well as the problems existing in the latter's early development.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G232

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