我国出版社数字出版的版权问题与对策研究

发布时间：2018-03-28 15:32

本文选题：转企改制　切入点：出版社　出处：《安徽大学》2011年硕士论文

【摘要】：文章在明晰我国出版社转企改制过程和出版社演进变化的基础上,分析了出版社在数字出版这个新的概念面前,遇到的版权问题。本文从出版社的角度,以权利的流转,即版权的获取和分配为主线,分析了版权在出版社这个环节进行流转时遇到的问题及原因：在版权获取方面,1、转企改制后,更多主体的进入,使出版社丧失了国家赋予的垄断性地位,权力正在缩水,作者资源在流失,导致获取版权困难。2、作者向出版社授权困难。作者和出版社很难从数字出版中赢利,导致授权困难。从权利的流动过程来说,版权的价值不能有效经济化,不能够充分实现自身价值,是目前出版社数字出版版权的主要问题。3、数字作品版权归属很难确定。在版权使用方面,从版权的使用方式,授权对象存在的问题,以及出版社自身存在的问题方面分析。重点论述数字出版产业链上无法形成的原因及其结果：数字出版产业链上各个环节都想一家独大,不断纵向整合,缺乏行业统一标准,缺乏具有整合能力的超级平台,谁都想按照自己的平台和规制来整合,版权到了这里不知道该往哪个方向去等原因,导致数字出版产业链难以形成良性循环,各方利益得不到有效保障,使得出版社等内容提供商不能抢占先机、不愿抢占先机,盗版侵权才有市场,才使得侵权现象更加严重。在理清问题的基础上,本文试图寻找解决问题的对策：在“联盟策略”的指引下,首先就是要熟悉产业环境,了解国家和地方的相关政策,明确企业发展的方向和空间；其次就是把已有的资源用好,也就是充分挖掘已有版权资源的价值,包括内容资源和作者资源。最后就是有效地获得所需要的外部资源,也就是从市场,从环境获取有效资源,这个资源包括物质资源和人才资源。另外,文章还粗略分析了国家相关政策、指导意见出台之后,出版社数字出版版权问题依然存在的原因。
[Abstract]:On the basis of clarifying the process of the transformation of Chinese publishing houses into enterprises and the evolution of publishing houses, this paper analyzes the copyright problems encountered by publishers in the face of the new concept of digital publishing. From the point of view of publishing house, this paper analyzes the problems and reasons of copyright circulation in publishing house, which is the main line of the transfer of rights, that is, the acquisition and distribution of copyright. In the aspect of copyright acquisition, after the transformation from enterprise to enterprise, the entry of more subjects has made publishers lose the monopoly status given by the state, the power is shrinking, and the author resources are losing. This makes it difficult for authors to license copyright to publishing houses. It is difficult for authors and publishers to make profits from digital publishing, leading to difficulties in licensing. In terms of the flow of rights, the value of copyright cannot be effectively economical. It is difficult to determine the copyright ownership of digital works because it is the main problem of publishing copyright that cannot fully realize its own value. In the use of copyright, from the way the copyright is used, the existing problems of the authorized object, As well as the problems existing in the publishing house itself, this paper focuses on the reasons and results that can not be formed in the digital publishing industry chain: every link in the digital publishing industry chain wants to be alone, continuously integrated vertically, and lacks the uniform standard of the industry. Lack of super platform with integration ability, everyone wants to integrate according to their own platform and regulation, copyright does not know which direction to go to here and other reasons, resulting in the digital publishing industry chain is difficult to form a virtuous circle. The interests of all parties can not be effectively guaranteed, which makes content providers such as publishing houses unable to seize the first opportunity and unwilling to seize the first opportunity. Only when piracy infringement has a market, the infringement phenomenon becomes more serious. On the basis of clarifying the problem, this paper tries to find the countermeasures to solve the problem: under the guidance of "alliance strategy", first of all, we should be familiar with the industrial environment, understand the relevant policies of the country and the local, and make clear the direction and space of the enterprise development; The second is to make good use of existing resources, that is, to fully exploit the value of existing copyright resources, including content resources and author resources. Finally, to effectively obtain the external resources needed, that is, to obtain effective resources from the market and from the environment. This resource includes material resources and human resources. In addition, the article also gives a rough analysis of the relevant policies of the country, the reasons why publishing houses still have copyright problems in digital publishing after the publication of the guidance.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D923.41;G230.7

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