绘本阅读的引进与出版——以“魔法象”阅读品牌童书为例

发布时间：2018-03-30 06:22

  本文选题：绘本　切入点：“魔法象”　出处：《出版广角》2017年06期

【摘要】：作为儿童早期接触频率较高的图书,绘本对儿童的思维和想象力培养至关重要。当下,绘本图书市场的引进与出版机制尚且不够成熟,童书品牌良莠不齐。本文对绘本图书市场的引进现状进行分析,并以"魔法象"阅读品牌为例,分析其品牌的打造和营销模式,并阐述了童书的创作要始终以儿童为本位的理念。
[Abstract]:As a high frequency of children's early contact with books, picture books are of great importance to children's thinking and imagination. At present, the introduction and publishing mechanism of picture book market is not mature enough. This paper analyzes the current situation of the introduction of picture book book market, and takes the "Magic Image" reading brand as an example to analyze its brand building and marketing mode. And elaborated the children's book creation must always take the child as the standard idea.
【作者单位】： 新乡学院;
【分类号】：G237.9
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本文编号：1684708