浅析出版精神与出版品牌的构建

发布时间：2018-03-30 10:29

本文选题：出版精神　切入点：出版品牌　出处：《出版广角》2015年11期

【摘要】：本文通过对出版精神和出版品牌的概念以及深层内涵的介绍,详细阐释了出版数字化时代下出版精神以及出版品牌对我国新闻出版业的重大意义,针对我国现阶段出版行业中的问题,指出只有通过培养高素质的专业人才,不断强调出版精神的培养并完善管理机制,才能够为真正构建中国特色的出版品牌探索出一条发展道路。
[Abstract]:Through the introduction of the concept of publishing spirit and publishing brand and its deep connotation, this paper explains in detail the great significance of publishing spirit and publishing brand to China's press and publication industry in the publishing digital age. In view of the problems in the publishing industry in our country at present, it is pointed out that only by cultivating high-quality professional talents, we should constantly emphasize the cultivation of publishing spirit and perfect the management mechanism. Only in this way can we explore a way to develop the publishing brand with Chinese characteristics.
【作者单位】：河北软件职业技术学院;
【分类号】：G239.2

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