中国大陆男性时尚杂志（电子版）研究

发布时间：2018-03-31 09:24

本文选题：男性时尚杂志　切入点：市场　出处：《福建师范大学》2010年硕士论文

【摘要】：中国大陆的男性时尚杂志发展距今大约10年的时间,历史虽然短暂,但是成绩令人瞩目。无论从数量上还是从市场发展潜力上,都有赶超女性杂志的势头。尤其是2008年的金融危机后,大陆男性杂志更是表现不俗,就在全球杂志业都经历寒冬的时候,大陆男性杂志却一枝独秀,呈现出蓬勃发展的势头。本论文通过选取三本有代表性的男性时尚杂志《时尚先生》、《男人装》、《wo男人志》作内容分析,对整个大陆的男性杂志市场做出了比较全面的概况分析,同时指出了男性杂志繁荣的原因以及发展过程中暴露出的不足。并结合时代背景,探讨了在消费社会时代,男性杂志所反映出的消费文化的痕迹,重点讨论了男性杂志会在多大程度上影响着当代的男性消费者。除此之外还讨论了大陆男性杂志的两性视角,经过研究,笔者发现在男性杂志中,女性传统的“被看”地位虽然并未完全消失,但是已经有所改变,传统的霸权式的男性气质受到挑战,新的都市美型男受到追捧,都市新兴时尚男士更关注身边的女性,尝试用平等的视角去观察女性,这无疑也是一种社会的进步。男性杂志虽然发展势头迅猛,但是毕竟是一种新兴力量,本论文通过对其市场价值、文化影响的探讨,希望对大陆男性时尚杂志的健康发展提供一些有益的帮助。
[Abstract]:Men's fashion magazines in mainland China have been developing for about 10 years. Although their history is short, their achievements are remarkable. Both in terms of quantity and market potential, Especially after the financial crisis of 2008, men's magazines on the mainland were doing even better. While the global magazine industry was experiencing a cold winter, the mainland men's magazines were all the best. By selecting three representative men's fashion magazines, Mr. Vogue, Men's Wear, and Man's Records, as content analysis, this paper makes a more comprehensive analysis of the men's magazine market in the whole continent. At the same time, it points out the reasons for the prosperity of male magazines and the deficiencies exposed in the process of development. Combined with the background of the times, it discusses the traces of consumer culture reflected by male magazines in the era of consumer society. This paper focuses on the extent to which men's magazines affect contemporary male consumers. In addition, it also discusses the gender perspective of mainland men's magazines. After a study, I find that in men's magazines, Although the traditional "seen" status of women has not completely disappeared, it has changed somewhat. The traditional hegemonic masculinity is challenged, the new urban beauty men are sought after, and the new urban fashion men pay more attention to the women around them. It is undoubtedly a kind of social progress to try to observe women from an equal perspective. Although male magazine is developing rapidly, it is a new force after all. This paper discusses its market value and cultural influence. Hope to provide some beneficial help for the healthy development of mainland men's fashion magazine.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5

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