《商海智慧》创刊号项目过程管理研究

发布时间：2018-04-01 06:05

本文选题：《商海智慧》期刊　切入点：出版项目　出处：《吉林大学》2011年硕士论文

【摘要】：本文以项目管理理论为基础,以《商海智慧》创刊号的出版为研究对象,围绕“十二五”规划对我国出版行业未来提出的明确指导思想,以邓小平理论和“三个代表”重要思想为指导,结合吉林出版集团的发展战略和杂志社的实际发展需要,如何进一步深化改革,促进发展,出版既多又好的精神文化产品。在现阶段我国期刊出版行业概况以及行业现有管理机制的大背景下,展开了《商海智慧》创刊号的项目过程管理研究。《商海智慧》创刊号的出版是杂志社经济的又一个强劲增长点,如何将党的方针、政策较好地贯彻到实际工作中,是摆在杂志社面前一个深远而现实的课题。项目管理方法指导《商海智慧》创刊号及时、顺利出版对于杂志社来说是一个全新管理模式,也是一个有价值的探索。它与目前的出版行业管理机制结合起来是杂志社走精细化管理道路发展的必然选择。全文展开了对《商海智慧》创刊号出版项目相关管理问题的研究。文章分析了《商海智慧》出版的项目特征,对《商海智慧》创刊号这本杂志做了全面的市场策划,并进行了可行性论证分析,运用SWOT分析方法对《商海智慧》创刊号出版项目做了前期决策分析,将矩阵式的组织管理模式运用于《商海智慧》创刊号的项目组织管理中。在项目的策划过程中,对采编主体进行了科学定位,并且对发行营销和广告这一《商海智慧》杂志的两翼进行了全面策划,摆脱了发行或广告单一的发展模式,真正做到了“一体两翼”的全衡考虑,全面发展。其次,采用WBS的方法对《商海智慧》出版项目进行工作结构分解,以完全成本法的方式制定了《商海智慧》创刊号的出版成本计划,以文图结合的方式制定了《商海智慧》创刊号的进度和质量计划。最后,进行了《商海智慧》创刊号出版项目的进度控制、成本控制、质量控制研究,对这三方面的计划在具体的操作环节上做了详细的控制和协调,针对在项目组织实施过程中可能出现的有关进度、成本、质量的问题提出了应对措施。可以保证《商海智慧》创刊号在预期的时间内顺利上市。本文还对《商海智慧》出版项目的管理进行了效果评价。通过《商海智慧》基本结构、主干栏目、出版流程、完全成本表及质量的计划与控制,以及对实施项目管理前后变化的客观比较,实现了该项目复杂工作程序的有效整合。项目生命周期理论,团队建设理论,以及绩效、激励、冲突等一些管理机制的引入也使项目经理能够运筹帷幄,及时调整,应对自如;很好地确立了项目经理在整个出版过程中的地位和作用;便于单位上级领导能清晰地把握《商海智慧》创刊号的出版方向,掌握出版脉络。
[Abstract]:Based on the theory of project management and the publication of the first issue of "Shang Hai Wisdom", this paper focuses on the clear guiding ideology put forward by the 12th Five-Year Plan for the future of the publishing industry in China. Under the guidance of Deng Xiaoping's theory and the important thought of "three represents," how to further deepen the reform and promote development in combination with the development strategy of Jilin Publishing Group and the actual development needs of the magazine, Under the background of the general situation of Chinese periodical publishing industry and the existing management mechanism of the industry, the research on the project process management of the first issue of "Shang Hai Wisdom" has been carried out. The publication of the first issue of "Shang Hai Wisdom" is another strong growth point of the magazine's economy. How to better implement the Party's principles and policies in practical work, It is a profound and realistic subject in front of the magazine. The project management method guides the opening issue of "Shang Hai Wisdom" in time, and the smooth publication is a brand new management model for the magazine. It is also a valuable exploration. It is an inevitable choice for the magazine to take a fine management road and combine it with the current management mechanism of the publishing industry. The article analyzes the project characteristics of the publication of "Shanghai Wisdom", and makes a comprehensive marketing plan for the first issue of "Shanghai Wisdom". The feasibility analysis is carried out, and the preliminary decision analysis of the first issue of "Shang Hai Wisdom" is made by using the method of SWOT analysis. The matrix mode of organization management is applied to the project management of the first issue of "Shang Hai Wisdom". In the process of project planning, the subject of collection and editing is scientifically positioned. And has carried on the overall plan to the distribution marketing and the advertisement this "Shang Hai Wisdom" magazine's two wings, has got rid of the distribution or the advertisement single development pattern, has really achieved the "one body two wings" the overall balance consideration, the all-round development. By using the method of WBS to decompose the work structure of "Shanghai Wisdom" publishing project, the cost plan of the first issue of "Shanghai Wisdom" was worked out by the way of complete cost method. The progress and quality plan of the first issue of "Shang Hai Wisdom" has been worked out by combining text and drawing. Finally, the progress control, cost control and quality control of the publication project of the first issue of "Shang Hai Wisdom" have been studied. The detailed control and coordination of the three aspects of the plan are made in the specific operation links, aiming at the related progress that may occur during the implementation of the project organization, the cost, This paper puts forward some measures to deal with the problem of quality. It can ensure that the first issue of "Shang Hai Wisdom" will be listed smoothly in the expected time. This paper also evaluates the effect of the management of the publication project of "Shang Hai Wisdom". Through the basic structure of Shang Hai Wisdom, main column, publishing process, complete cost table and quality planning and control, as well as the objective comparison of changes before and after the implementation of project management, The project life cycle theory, team building theory, and the introduction of performance, incentive, conflict and other management mechanisms also enable the project manager to design strategies, adjust timely and respond freely. The position and function of the project manager in the whole publishing process are well established, so that the superior leaders of the unit can clearly grasp the publishing direction of the first issue of "Shang Hai Wisdom" and grasp the publishing context.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F

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