华东师范大学出版社全媒体出版现状研究

发布时间：2018-04-01 18:16

本文选题：全媒体出版　切入点：华东师范大学出版社　出处：《上海师范大学》2017年硕士论文

【摘要】：近年来,出版业界的传统出版机构对全媒体出版进行了多方面的探索,媒介融合发展的趋势方兴未艾。同时,学界也积极对全媒体出版进行了多方面的探索研究,形成众说纷纭之势。本论文在以上基础上,选取全媒体出版做得有声有色的华东师范大学出版社进行重点研究,探索业界在全媒体出版上的不同模式和成功的机制,希望可以在一定程度上推动全媒体出版研究的发展,为业界提供可供参考的理论思考。本文综合运用文献分析法、人物访谈、实地调查法等研究方法,从以下几方面展开了论述研究。首先,从概念上界定全媒体出版的外延内涵,以及全国范围内全媒体出版的总体态势,作为本研究的重要学术背景。其次,本研究以连续6年获得“上海市新闻出版行业文明单位”“国家首批20家出版融合发展重点实验室”之一等荣誉称号的华东师范大学出版社为研究对象,总结归纳了华东师范大学出版社全媒体出版状况和特点,详细分析全媒体出版产品案例,得出华东师范大学出版社全媒体出版发展的机制特点和模式内容特点,华东师范大学出版社拥有ERP资源管理系统和CMS内容资源系统的资源基础,以移动学习端APP和数字阅读平台为平台支撑,生产出了电子书和微视频等的产品形态,这样的全媒体出版产品架构决定了华东师范大学出版社具有长远的生发定力和前瞻性系统性的教育产品来占领市场。最后,以上述三个典型案例人民邮电出版社、中南出版传媒集团和中文在线为参考,根据SWOT分析方法分析了华东师范大学出版社全媒体出版的优势、劣势、机遇和挑战,对华东师范大学出版社的全媒体出版的发展提出可行性的思考和建议,即在理念定位上,华东师范大学出版社要继续秉持“大教育出版”的理念定位;在版权保护上,还要继续为产品注册商标,要继续为产品注册商标,申请著作权专利保护,并且可以参与“中文在线反盗版联盟”,保护自身产品的版权利益;在运作方式上,华东师范大学出版社可以向中南出版传媒集团学习,在将来的出版社内部构造全媒体出版产业链的全流程文化生态圈,将自身的内容资源通过自身的实体书店和传媒公司包装运营,就可以与受众见面,节省了发行和运营的成本。
[Abstract]:In recent years, the traditional publishing organizations in the publishing industry have carried out various explorations on the whole media publishing, and the trend of media integration and development is in the ascendant. At the same time, the academic circles have also actively explored and studied the whole media publishing. On the basis of the above, this paper selects the East China normal University Press, which has done well in all media publishing, to focus on the research, and explores the different models and successful mechanisms of the industry in the whole media publishing. I hope to promote the development of all media publishing research to a certain extent, and to provide the industry with theoretical thinking for reference. This paper synthetically uses literature analysis, character interviews, field investigation and other research methods. Firstly, it defines the intension of the whole media publishing from the concept, as well as the whole situation of the whole media publishing in the whole country, as the important academic background of this research. The research object of this study is East China normal University Press, which has won the honorary title of "Shanghai Press and Publishing Industry Civilization Unit" and "one of the first 20 key laboratories of publishing integration and development" for 6 consecutive years. This paper summarizes and summarizes the status and characteristics of all-media publishing in East China normal University Press, analyzes in detail the cases of all-media publishing products, and concludes the characteristics of mechanism and mode content of the development of all-media publishing in East China normal University Press. East China normal University Press owns the resource base of ERP resource management system and CMS content resource system, and based on the platform of mobile learning end APP and digital reading platform, it produces the product form of e-book and micro-video, etc. Such a structure of all-media publishing products determines that East China normal University Press has a long-term growth force and a forward-looking and systematic educational product to occupy the market. Finally, with the three typical cases mentioned above, the people's Post and Telecommunications Publishing House, Based on the SWOT analysis method, this paper analyzes the advantages, disadvantages, opportunities and challenges of the whole media publishing of East China normal University Press. This paper puts forward some feasible thoughts and suggestions on the development of all-media publishing of East China normal University Press, that is, in terms of concept orientation, East China normal University Press should continue to uphold the concept of "Great Education Publishing" and protect copyright. It is also necessary to continue to register trademarks for products, to continue to register trademarks for products, to apply for copyright and patent protection, and to participate in the Chinese online Anti-Piracy Alliance to protect the copyright interests of their own products. The East China normal University Press can learn from the Central South Publishing Media Group and construct a whole process cultural ecological circle of the whole media publishing industry chain within the publishing houses in the future. Through its own physical bookstore and media company packaging operation, we can meet the audience and save the cost of distribution and operation.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.22

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