从品牌打造到版权输出——专访广西师范大学“魔法象”品牌负责人柳漾

发布时间：2018-04-03 06:10

  本文选题：法象　切入点：人柳　出处：《出版广角》2017年22期

【摘要】：正《出版广角》:"魔法象"是继"理想国"和"新民说"之后,广西师范大学出版社着力打造的又一文化品牌。"魔法象"童书品牌才成立两年多,便已在业内获得良好口碑。在品牌打造方面,"魔法象"的致力方向有哪些?又是如何在短暂的两年内获得如此优异的成绩?柳漾:广西师范大学出版社在业内素来以社科人文领域的出版为人所知,作为一家师范院校出版社,她的"野心"又不止于此,从我社"开启民智,传承文明"的八字理念即可看出。到目前为止,她在基教、高教、社科、人
[Abstract]:"Magic Image" is another cultural brand created by Guangxi normal University Press after "the Republic" and "Xinmin Theory". "Magic elephant "children's book brand has been established for more than two years, has gained a good reputation in the industry."In terms of brand building, what are the directions of "Magic Elephant"?How can we achieve such excellent results in a short period of two years?Liu Yang: Guangxi normal University Press has always been known for its publishing in the field of social sciences and humanities. As a normal college publishing house, her "ambition" does not stop there.The idea of inheriting civilization can be seen.So far, she's been in basic education, higher education, social science, people.
【分类号】：G239.2
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本文编号：1703947