中国期刊产业现状及发展对策研究

发布时间：2018-04-04 13:47

本文选题：中国　切入点：期刊　出处：《兰州大学》2010年硕士论文

【摘要】： 本文共分四个部分,第一部分“绪论：杂志与社会发展之间的关系”论述了杂志——作为大众传播媒介的一种——独特的形式,以及与社会文化、政治、经济之间的联系；什么是杂志?对社会发展具有何种特殊的作用和影响?说明了杂志媒介及杂志产业研究的意义。第二部分“中国期刊的发展历史简述”梳理了我国近、现代期刊自1815年创刊至今的发展历程,并对我国期刊现、当代的发展历史作出重点分析。通过对期刊发展史的分析,认为良好的社会秩序对期刊出版业繁荣发展起着决定性作用。第三部分“我国期刊出版业当前的发展现状(2008年),以及与国外期刊产业现状的比较”以我国期刊出版业2008年的宏观统计数据为基础分析了我国期刊业在当前的发展现状,着重分析了我国期刊产业在国内传媒产业中的地位和发展水平,通过数据分析与国内强势传媒产业之间的发展距离。在全球期刊产业发展新趋势的背景下,将我国期刊业的发展水平与部分发达国家的期刊产业进行了横向的比较研究。在国内、外传媒产业的背景之下明晰我国期刊产业市场化水平的现状。论文的最后一个部分：“对制约我国期刊发展因素及发展对策的探讨”在前文论述和分析的基础上,结合我国期刊出版的产业现状、国情以及相关的出版政策,对制约我国期刊出版业发展的因素进行了分析和研究；并提出了相应的发展对策,以期对我国期刊出版业在将来的发展有所建言和裨益。
[Abstract]:This paper is divided into four parts. The first part, "introduction: the relationship between magazine and social development", discusses the relationship between magazine and social culture, politics and economy as a unique form of mass media;What is a magazine?What is the special role and impact on social development?It explains the significance of the research on magazine media and magazine industry.The second part, "brief description of the Development History of Chinese Journals", combs the development course of the recent and modern periodicals in China since they were founded in 1815, and makes an emphasis on the analysis of the present and contemporary development history of Chinese periodicals.By analyzing the history of periodical development, it is concluded that good social order plays a decisive role in the prosperity and development of periodical publishing industry.The third part, "the present situation of the periodical publishing industry in our country (2008) and the comparison with the foreign periodical industry", analyzes the present situation of the periodical industry in our country on the basis of the macroscopic statistics of the periodical publishing industry in China in 2008.This paper emphatically analyzes the status and development level of Chinese periodical industry in the domestic media industry, and the development distance between the periodical industry and the domestic strong media industry through the data analysis.Under the background of the new trend of the development of the global periodical industry, this paper makes a horizontal comparative study on the development level of the periodical industry in China and the periodical industry in some developed countries.Under the background of domestic and foreign media industry, the present situation of the marketization level of Chinese periodical industry is clear.The last part of the paper: "the discussion of restricting factors and countermeasures of the development of Chinese periodicals", on the basis of the previous discussion and analysis, combined with the current situation of Chinese periodical publishing industry, national conditions and related publishing policies.This paper analyzes and studies the factors restricting the development of the periodical publishing industry in China, and puts forward the corresponding development countermeasures in order to make suggestions and benefits for the future development of the periodical publishing industry in China.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

【引证文献】