新时期我国童书营销现状及趋势分析

发布时间：2018-04-05 11:07

  本文选题：童书出版　切入点：版权贸易　出处：《出版广角》2015年14期

【摘要】：本文分析总结了目前我国童书出版的特点,即系列化、独有的盈利模式,然后,对我国童书出版未来发展提出几点建议,即细分化、多样化、打造童书航母以及以版权贸易为基础进行合作出版。
[Abstract]:This paper analyzes and summarizes the characteristics of children's book publishing in our country at present, that is, serialization, unique profit mode, and then puts forward some suggestions for the future development of children's book publishing in our country, that is, fine differentiation and diversification.Build an aircraft carrier for children's books and cooperate in publishing on the basis of copyright trade.
【作者单位】： 四川城市职业学院经济管理学院;
【分类号】：G239.2-F
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本文编号：1714499