我国出版产业集团发展的影响因素及动力机制研究

发布时间：2018-04-10 08:42

本文选题：出版产业集团　切入点：影响因素　出处：《西安建筑科技大学》2017年硕士论文

【摘要】：基于出版业具有很强的意识形态属性,直到上世纪末期,我国政府还依然将出版机构纳入事业单位进行管理。但随着改革开放的不断深入,出版业的产业属性逐渐凸显,1999年我国出版产业集团化进程开始启动。在集团化发展的近二十年时间里,在转企改制和上市融资等的政策支持下,出版产业集团化进程加速发展,集团数量和规模不断扩大,资产总额、主营业务收入及利润总额均呈现上升趋势,传统出版产业正在向数字出版产业转型。本文运用公共管理学、产业经济学、组织行为学、社会学等学科基本理论和方法,对我国出版产业集团发展的历史沿革、发展现状、影响因素及动力机制进行了较为系统深入的研究。本文将自1992年以来我国出版产业集团发展分为尝试联合、探索组建、转企改制和挂牌上市等四个阶段;基于PEST产业宏观分析法,指出影响我国出版产业集团的外部因素主要包括相关产业政策、经济发展水平、社会环境因素及技术环境因素等;基于多元线性回归分析法,选取典型集团,对影响我国上市出版产业集团收入水平的内部因素进行定量分析,结果表明,多元化经营程度、总资产收益率及研发支出是影响其收入水平的主要因素。在此基础上,动态分析了我国出版产业集团发展的动力机制,指出在组织、人才、资金的条件保障下,政府推力、市场拉力及集团自身动力构成了出版产业集团发展的动力机制。论文创新之处在于:运用多元线性回归分析法对影响我国上市出版产业集团收入水平的因素进行实证研究,得出我国未上市出版产业集团应该在完善编印发主业地位的同时,不断提高多元化经营程度,加强集团盈利能力,加大技术投入和研发支出,以维持集团可持续发展。
[Abstract]:The publishing industry has a strong ideological attribute, until the end of the last century, our government still still put publishing institutions into the management of institutions.However, with the deepening of reform and opening up, the publishing industry has gradually become more and more important. In 1999, the process of publishing industry collectivization in our country began to start.In the past 20 years of the development of collectivization, with the support of the policies of transforming enterprises into enterprises and listing and financing, the process of collectivization of the publishing industry has been accelerated, the number and scale of groups have been continuously expanded, and the total assets have been increased.The revenue and total profit of the main business are on the rise, and the traditional publishing industry is transforming to the digital publishing industry.This paper applies the basic theories and methods of public management, industrial economics, organizational behavior, sociology and so on, to the historical evolution and present situation of the development of publishing industry groups in China.The influencing factors and dynamic mechanism are studied systematically and deeply.This paper divides the development of Chinese publishing industry groups since 1992 into four stages: try to unite, explore how to set up, transform enterprises into enterprises and go public on the market, based on the macro analysis of PEST industry.It is pointed out that the external factors that affect the publishing industry group mainly include the related industrial policy, the level of economic development, the social environmental factor and the technical environmental factor, etc. Based on the multivariate linear regression analysis, the typical group is selected.The internal factors affecting the income level of listed publishing industry groups in China are quantitatively analyzed. The results show that the degree of diversification, the return on total assets and the expenditure on R & D are the main factors affecting the income level of listed publishing industry groups in China.On this basis, the dynamic analysis of the dynamic mechanism of the development of the publishing industry group in China is made. It is pointed out that under the conditions of organization, talent and capital, the government will push the development of the publishing industry group.Market pull and group's own motive force constitute the motive mechanism of publishing industry group's development.The innovation of this paper lies in the fact that the factors affecting the income level of listed publishing industry groups in China are empirically studied by using multiple linear regression analysis, and it is concluded that the unlisted publishing industry groups in China should improve the status of the main publishing industry while perfecting the status of publishing and publishing.To maintain the sustainable development of the group, we should continuously improve the degree of diversification, strengthen the profitability of the group, increase technical investment and R & D expenditure.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

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