我国传统出版社数字化转型研究

发布时间：2018-04-10 13:06

本文选题：传统出版社 + 数字出版　；参考：《湖南大学》2011年硕士论文

【摘要】：随着数字技术的推广应用，世界范围内各行各业都迎来了数字时代，出版业也不例外。大众的阅读方式也开始由传统的纸质媒介向新兴多媒体转移，手机阅读、在线阅读、下载阅读等多媒体阅读形式兴起,电脑、手机、ipad、电子阅读器等多种阅读终端不断涌现，已然掀起了一股数字出版的热潮。然而，我国数字出版的发展最早是由拥有数字技术的技术供应商最先推动的，而传统出版社却起步较晚。在竞争如此激烈的数字出版时代，如何抓住机遇，转变自身角色，，发挥自身优势，找到切实符合我国传统出版社实际的转型路径，是传统出版社急需解决的问题。本文将以传统出版社为研究对象，梳理其数字化发展脉络，分析其数字化转型所取得的成绩和不足，从传统出版社的体制束缚、数字出版技术标准不统一，数字出版版权保护困难，相关法律建设滞后等方面分析了制约其数字化转型的原因，并指出6条路径：管理方式转型、角色转换、构建数字出版产业链、由单一盈利转向多元赢利模式、切实加强数字版权保护、注重数字出版人才培养。
[Abstract]:With the popularization and application of digital technology, all kinds of industries in the world have ushered in the digital age, and the publishing industry is no exception.The popular reading style has also begun to shift from the traditional paper media to the emerging multimedia, with the rise of multimedia reading forms such as mobile phone reading, online reading, downloading reading, and so on. Various reading terminals, such as computers, mobile phones and electronic readers, are constantly emerging.There has been a wave of digital publishing.However, the development of digital publishing in China was first promoted by the technical suppliers with digital technology, but the traditional publishing houses started late.In the era of digital publishing, how to seize the opportunity, change one's own role, give play to one's own advantages, and find a transition path that conforms to the actual situation of Chinese traditional publishing houses is an urgent problem to be solved by traditional publishing houses.This article will take the traditional publishing house as the research object, combs its digitization development vein, analyzes its digitization transformation the achievement and the insufficiency, from the traditional publishing house system restraint, the digital publication technical standard is not unified,This paper analyzes the reasons that restrict the digital transformation of digital publishing copyright protection and the lag of related law construction, and points out six ways: management mode transformation, role transformation, construction of digital publishing industry chain, etc.From single profit to multi-profit mode, we should strengthen the protection of digital copyright and pay attention to the cultivation of digital publishing talents.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.6

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