编辑需要怎样的市场意识

发布时间：2018-04-12 11:43

本文选题：不可分性 + 对公　；参考：《科技与出版》2015年03期

【摘要】：正在转企改制、全面推行市场经济、竞争日趋激烈的条件下,在数字化全媒体出版的新形势下,对编辑市场意识甚至经营能力的要求达到了前所未有的程度,在这样的情境下,有必要强调编辑的职责,强调市场意识与编辑职责的不可分性,不能脱离编辑的职责片面地强调所谓的市场意识,否则就容易走偏。真正的市场意识首先意味着责任和服务意识,对公
[Abstract]:In the new situation of digital all-media publishing, the demands on editors' market awareness and even management ability have reached an unprecedented degree under the conditions of changing enterprises' system, comprehensively implementing market economy, and carrying out market economy in an all-round way. Under such circumstances,It is necessary to emphasize the responsibility of editors, to emphasize the inseparability of market consciousness and editorial responsibility, and to emphasize the so-called market consciousness one-sidedly without the responsibility of editors, otherwise it is easy to deviate.True market awareness means first and foremost a sense of responsibility and service to the public
【作者单位】：商务印书馆;
【分类号】：G238

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