《南方人物周刊》封面人物栏目特色研究

发布时间：2018-04-16 06:55

本文选题：南方人物周刊 + 封面人物栏目　；参考：《河北大学》2015年硕士论文

【摘要】：《南方人物周刊》是一份综合类新闻性人物杂志,也是国内最具成长性和最具影响力的人物类杂志。其封面人物栏目是该杂志的核心特色栏目,在很大程度上扩大了该杂志的社会影响力,推动了该杂志的品牌传播。封面人物栏目从栏目板块上,是由封面和报道文本两部分组成,从内容构成上,主要是对封面人物和社会热点新闻事件的报道,挖掘人物或事件背后更深层次的实质内容。本文选择了封面人物栏目作为研究对象,选择了2012年至2014年共135期的封面人物栏目作为样本,采用数据统计、比较分析等研究方法,通过对该栏目的受众定位、编辑理念、多样性的人物类型选择、具有鲜明性的报道主题、稳重求变的封面设计和多角度、多方位、多层次的报道特色等内容的研究分析,探讨了封面人物栏目的特色,并同时通过分析发现其不足之处,例如人物选择的同质化、报道模式化、栏目主题和设计单一化问题,针对这些问题提出几点对策性建议,例如选择理想人物,扩大人物报道范围,掌握受众“心理场”,成就独家报道等,以期该栏目进一步达到好的传播效果,提升该杂志的影响力。
[Abstract]:Southern people Weekly is a comprehensive news magazine, and it is also the most growing and influential magazine in China.The cover character column is the core feature column of the magazine, which greatly expands the social influence of the magazine and promotes the brand dissemination of the magazine.The cover character column is composed of the cover and the report text from the column plate. From the content constitution, it mainly reports the cover character and the social hot news event, excavates the deeper substantive content behind the person or the event.This paper chooses the cover character column as the research object, selects the cover character column from 2012 to 2014 as the sample, adopts the data statistics, the comparative analysis and so on research method, through to this column audience localization, the editing idea,This paper discusses the characteristics of the cover column, including the selection of various types of characters, the distinctive theme of the report, the stable and changeable cover design and the research and analysis of the contents of the multi-angle, multi-directional and multi-level reporting features.At the same time, through the analysis, we find its shortcomings, such as the homogeneity of character selection, the pattern of reporting, the theme of column and the simplification of design, and put forward some countermeasures to these problems, such as choosing ideal characters.Expanding the coverage of characters, mastering the audience's "psychological field", and achieving exclusive coverage, etc., in order to further achieve good communication effect and enhance the influence of the magazine.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G237.5

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