人文社会科学学术专著开放出版商业模式创新研究

发布时间：2018-04-16 08:01

本文选题：人文社会科学 + 学术专著　；参考：《湘潭大学》2017年硕士论文

【摘要】：学术专著是学术交流与传播的主要手段,尤其在人文与社会科学领域,更是重要研究成果的象征。过去几十年里,学术专著市场萎缩了近90%,图书馆馆藏结构发生变化,出版商为了应对销售额下降的危机,开始转变出版物生产类型,专注于大众图书与教材,研究人员被迫迎合市场制造“受欢迎”图书,学术专著面临出版危机。另一方面,学术交流本身正在经历一场快速变革,学术界、研究机构与相关基金委员会对传统出版规则是否适用于日益开放的互联网时代产生了质疑,当前学术出版制度,尤其是人文社科领域的专著出版制度,反而成为了知识信息扩散与传播的阻力,涉及到发展中国家的研究人员和研究社区来说尤其如此,因此,研究学术专著新型出版渠道对于研究人员和高校至关重要。本文采用文献研究、案例研究、比较研究、网络调查等研究方法,基于开放出版、商业模式等相关理论提出研究问题,梳理与总结国外现有人文社科学术专著的典型开放出版商业模式及其特征,并对这些商业模式进行比较与评价,掌握各个商业模式的运作特点与适用环境,优势与劣势,及不同利益相关方在学术专著开放出版商业生态链中的互动机制,最后分析我国发展学术专著开放出版的社会基础与环境,明确利益各方参与商业模式的方式,结合国外经验寻求我国学术专著开放出版商业模式的创新路径与发展对策。研究表明,国外现行开放出版模式基于资金与流程可以分为付费、出版商承担风险和聚合模式,依靠单一收入来源的商业模式本质上更不稳定,以读者为资金来源的商业模式更加注重传播效果,经济激励对创新至关重要,多样化的资金来源渠道和赢利能力将是释放这一潜力的关键要素。我国图书开放出版实践主要存在版权到期、OA教材和开放试阅三种模式,在这一领域拥有很大的发展空间与可能性。开放出版是人文社科学术专著未来发展的必然趋势,我国需要从政策层面宣传开放精神,循序渐进地推动学术专著开放出版的发展与落实,明确商业模式中的盈利点与利益方互动参与机制,构建良好的学术图书开放出版生态,推进学术出版的创新发展。
[Abstract]:Academic monographs are the main means of academic communication and communication, especially in the fields of humanities and social sciences.In the past few decades, the market for academic monographs has shrunk by nearly 90 percent, the structure of library collections has changed, and publishers, in response to the crisis of falling sales, have begun to shift their production types of publications to focus on popular books and textbooks.Researchers have been forced to make "popular" books, and academic monographs are in danger of being published.On the other hand, academic exchange itself is undergoing a rapid transformation. Academics, research institutions and related fund committees have questioned whether the traditional publishing rules are applicable to the increasingly open Internet age, and the current academic publishing system,In particular, the system of publishing monographs in the field of humanities and social sciences has become an obstacle to the diffusion and dissemination of knowledge, especially for researchers and research communities in developing countries.It is very important for researchers and universities to study the new publishing channels of academic monographs.This paper uses literature research, case study, comparative research, network investigation and other research methods, based on open publishing, business model and other related theories to put forward research questions.Combing and summing up the typical open publishing business models and their characteristics of the existing academic monographs of humanities and social sciences abroad, comparing and evaluating these business models, mastering the operating characteristics and applicable environment, advantages and disadvantages of each business model.And the interactive mechanism of different stakeholders in the commercial ecological chain of open publishing of academic monographs. Finally, it analyzes the social foundation and environment for the development of open publishing of academic monographs in China, and clarifies the ways in which all stakeholders participate in the business model.Based on the experience of foreign countries, this paper explores the innovation path and development strategy of open publishing business model of academic monographs in China.The research shows that the current open publishing model in foreign countries can be divided into payment based on funds and processes, publishers bear risks and aggregation models, and the business model relying on a single source of income is more unstable in nature.The business model with readers as the source of funds pays more attention to the communication effect, the economic incentive is essential to innovation, the diversification of the source of funds and the profitability will be the key factors to release this potential.There are three modes in the practice of open publishing of books in our country, such as the expiration of copyright and the open trial reading of OA teaching materials, which has great development space and possibility in this field.Open publishing is the inevitable trend of the future development of the academic monographs of humanities and social sciences. Our country needs to publicize the spirit of openness from the policy level and promote the development and implementation of the open publication of academic monographs step by step.In order to promote the innovation and development of academic publishing, it is clear that the profit points in the business model and the interactive participation mechanism of the stakeholders should be defined, and a good open publishing ecology of academic books should be established.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2-F

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