基于健康养生书市场现状下的出版社会责任研究

发布时间：2018-04-17 06:17

本文选题：健康养生书 + 出版　；参考：《中国科学技术大学》2011年硕士论文

【摘要】：改革开放三十多年来,我国的经济一直保持着一个高速发展的水平,经济的发展带动了人们物质生活水平的日益提高,而当人们在享受经济发展成果所带来的优越生活条件的同时,各种各样的“富贵病”也跟着大量涌现,这就是现代生活方式导致的后果。人们开始对自己的身体健康投入越来越多的关注,进而想从多方渠道获得能够促进健康的信息,有关健康养生类的图书自然成为一个重要的选择。为了满足这样的社会需求,健康养生类图书的出版数量日益剧增,呈现出了强劲的增长势头。然而,随着健康养生类图书市场的逐渐繁荣,竞争也变得愈加激烈,于是,很多问题就跟着暴露出来:科学权威性的缺失;选题重复和跟风;品种结构失衡;营销和渠道理念落后。这些问题已经从多方面影响了健康养生类图书出版业的平稳有序发展。更重要的是,出版行业是一个特殊的行业,它兼有经济属性和社会属性。出版社在追求获得经济利益的同时,还要加强对建设社会效益的责任承担。而健康养生类图书是和人们的身体健康联系非常紧密的,这类图书市场的发展状况对社会效益的影响巨大,因而该类图书的出版社更应本着对社会负责的态度,承担起更多的社会责任。本篇文章一共包含了五个章节:第一章是绪论部分,介绍本文的研究背景与意义,文献的综述以及研究方法与研究思路;第二章是传媒的社会责任理论的介绍,包括了理论渊源、发展背景和实质内容几个方面;第三章是对健康养生类图书市场的现状分析,以卓越亚马逊售书网站的所有健康养生类图书作为统计样本,并进行了内容分析;第四章指出健康养生类图书市场目前存在的一些主要问题,并结合典型案例进行分析;第五章是就图书市场出现的问题提出可行性和建设性的未来发展建议。
[Abstract]:For more than 30 years since the reform and opening up, China's economy has maintained a high level of development. The economic development has led to the increasing improvement of people's material living standards.When people enjoy the superior living conditions brought by the economic development fruits, all kinds of "rich and noble diseases" also emerge in large numbers, which is the consequence of modern life style.People begin to pay more and more attention to their own health, and then want to obtain information from various channels to promote their health. Books about health preservation have naturally become an important choice.In order to meet such social needs, the number of health books is increasing rapidly, showing a strong growth momentum.However, with the prosperity of the health books market, the competition becomes more and more fierce, so many problems are exposed: the lack of scientific authority, the repetition of topics, the imbalance of variety structure;Marketing and channel ideas lag behind.These problems have affected the steady and orderly development of health-preserving book publishing industry in many aspects.More importantly, the publishing industry is a special industry, it has both economic and social attributes.While pursuing economic benefits, publishers should also take responsibility for the construction of social benefits.And health books are closely related to people's health. The development of this kind of book market has a great impact on social benefits, so the publishing houses of this kind of books should be more responsible to the society.Take on more social responsibility.This article contains five chapters: the first chapter is the introduction, which introduces the research background and significance of this paper, literature review, research methods and research ideas; the second chapter is the introduction of the theory of media social responsibility.Including the theoretical origin, development background and substantive content of several aspects. Chapter three is to analyze the current situation of the health books market, taking all the health books of the excellent Amazon book website as the statistical sample.The fourth chapter points out some main problems existing in the market of healthy health books and analyzes the typical cases.The fifth chapter is to put forward the feasible and constructive suggestions for the future development of the book market.
【学位授予单位】：中国科学技术大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G235;R193

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