报纸版面设计的易读性探析

发布时间：2018-04-17 13:26

本文选题：版面设计 + 易读性　；参考：《南京艺术学院》2011年硕士论文

【摘要】：报纸作为一种传统的视觉传播媒体,与我们的生活息息相关,并扮演着极其重要的角色。然而当今媒体市场竞争异常激烈,报纸如何在众多媒体竞争中脱颖而出,吸引住广大读者群,除了重视新闻内容本身,充分发挥版面艺术优势,增强报纸版面设计的易读性也尤为重要。本文从理论与实践两方面对报纸易读性进行剖析;并结合视觉生理学和心理学、平面设计学等方面对报纸的易读规律进行了论述。文章通过分析读者阅读路径,整合版面设计语言,探讨了现代报纸版面应当如何进行设计,并提出了简约易读是现代报纸的设计趋势,强调了视觉中心设计的重要性,以及在拥有整体风格下创建自己品牌形象的必要性。最后通过解析当前报纸媒体存在的一些版式弊端,提出了个人的一点思考和建议,并在提高读者阅读舒适度方面做出一点探索。
[Abstract]:Newspaper, as a traditional visual media, is closely related to our life and plays an extremely important role.However, today's media market is extremely competitive. How can newspapers stand out among the numerous media competitions and attract a large number of readers, in addition to attaching importance to news content itself and giving full play to the advantages of layout art?It is also important to enhance the readability of newspaper layout.This paper analyzes the readability of newspapers from the aspects of theory and practice, and discusses the readability of newspapers from the aspects of visual physiology and psychology, graphic design and so on.By analyzing readers' reading path and integrating layout design language, this paper discusses how modern newspaper layout should be designed, points out that simple and easy reading is the design trend of modern newspaper, and emphasizes the importance of visual center design.And in the overall style under the creation of their own brand image necessity.Finally, by analyzing some disadvantages of the current newspaper media, this paper puts forward some personal thoughts and suggestions, and makes a little exploration in improving the readers' reading comfort.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G213

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