国内时尚杂志的媒介融通之路

发布时间：2018-04-18 11:39

本文选题：时尚杂志 + 杂志网站　；参考：《湖南大学》2010年硕士论文

【摘要】： 文章选取时尚杂志与时尚杂志网站作为主要研究对象,系统分析国内时尚杂志媒介融通的发展现状。以媒介融合理论和麦克卢汉的“媒介,即人的延伸”理论为依托,对时尚杂志网站的发展历程和时尚杂志网站发展与其母体纸质杂志的关系进行了较为系统的阐释。首先,文章以历史的眼光系统梳理国内时尚杂志发展现状。明确指出时尚网站和网络时尚频道兴起对纸质时尚杂志产生了巨大的冲击,时尚杂志要持续发展,寻求网络化延伸是最明智的选择。其次,对以网站为代表的时尚杂志新媒介形态从萌芽到成长的发展过程进行实证研究。由分析得知：最初的时尚杂志网站只是简单地将纸质杂志内容搬到网络上,办出一份“电子版”,其目的不过是宣传与推广。随着媒介技术的不断成熟和国外时尚杂志网站办站经验的引鉴,时尚杂志网站开始步入成长期,此时的网站更加注重内容拓展和互动社区的建设,努力弥补纸质杂志的不足。当时尚杂志网站着手发展综合业务,竭力打造数字化增值服务,为受众建立真正的时尚互动社区的时候,时尚杂志的新媒介形态就日益接近成熟。最后,系统阐释时尚杂志网站与时尚杂志的相互关系,论证了时尚杂志网站的发展是其母体纸质杂志的数字化延伸。时尚杂志网站和时尚杂志在其发展过程中各自进行了崭新的定位,时尚杂志更加注重内容深度挖掘,而时尚杂志门户网站则依靠自身优势力推内容广度。两者在实现差异互补的基础上共同走向媒介融通。鉴于目前学界没有对时尚杂志门户网站的综合性研究成果,本文尝试为国内时尚杂志网站发展架构一个清晰的脉络。由研究获知：时尚杂志网站的发展对纸质杂志内容深度的提升和内容广度的拓展起到了促进作用。杂志网站的发展对纸质时尚杂志发展意义重大。两者只有进行优势互补,走融通之路,才能实现双赢。
[Abstract]:This paper chooses fashion magazine and fashion magazine website as the main research object, and systematically analyzes the development of domestic fashion magazine media.Based on the media fusion theory and McLuhan's "Media, namely the extension of Man" theory, this paper systematically explains the development course of fashion magazine website and the relationship between the development of fashion magazine website and its parent paper magazine.First of all, the article combs the domestic fashion magazine development situation systematically with the historical vision.It is pointed out clearly that the rise of fashion websites and network fashion channels has had a great impact on the paper fashion magazines. It is the wisest choice for fashion magazines to continue to develop and seek the network extension.Secondly, the paper makes an empirical study on the development process of new media form of fashion magazine, which is represented by website.According to the analysis, the original fashion magazine website simply moved the content of the paper magazine to the Internet and created an "electronic version", the purpose of which was merely to promote and promote it.With the maturation of media technology and the experience of foreign fashion magazine websites, fashion magazine websites begin to grow up. At this time, the websites pay more attention to the content expansion and the construction of interactive community, and try to make up for the shortage of paper magazines.When the fashion magazine website starts to develop the comprehensive business, strives to create the digital value-added service, and establishes the real fashion interactive community for the audience, the new media form of the fashion magazine is approaching maturity day by day.Finally, the relationship between fashion magazine website and fashion magazine is systematically explained, and the development of fashion magazine website is the digital extension of its parent paper magazine.The fashion magazine website and the fashion magazine have carried on the brand-new localization respectively in its development process, the fashion magazine pays more attention to the content deep excavation, but the fashion magazine portal website relies on its own superiority to push the content breadth.On the basis of realizing the difference and complementation, both of them go to the media.In view of the fact that there is no comprehensive research on fashion magazine portal, this paper attempts to provide a clear framework for the development of domestic fashion magazine websites.According to the research, the development of fashion magazine website has promoted the development of paper magazine content depth and content breadth.The development of magazine website is of great significance to the development of paper fashion magazine.Only when they complement each other and take the road of integration, can they achieve a win-win.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

【引证文献】