传统出版企业数字化转型研究

发布时间：2018-04-19 22:02

本文选题：传统出版企业 + 数字化转型　；参考：《北京印刷学院》2017年硕士论文

【摘要】：随着数字出版技术的不断发展,出版行业在世界范围内也迎来了自己的春天。由于广大的受众已不再满足于昔日单一的纸质媒介,而是越来越多地使用手机、平板电脑、电子书阅读器等工具进行在线阅读下载后阅读或线下阅读,并形成了一种新兴的阅读潮流。但是,在我国,出版数字化的最先发起者是数字技术厂商而不是广大的出版企业,这就说明我国大多数出版企业处于技术的劣势并且起步比较晚,所以,在数字出版竞争尤其激烈的当下,怎样把握好时机,改变自身的不足,同时发挥固有的优势来立足于行业的不败之地,对众多出版企业,尤其是对传统的出版企业而言,走数字化转型这条路已经成为了必然。本文认为,把传统出版企业当作典型的研究对象,分析其数字化转型过程,找出其在向数字化出版转型的过程中发生的问题和不足,从传统出版企业的各方面的不足,无论是体制还是技术等层面的不足,来剖析传统出版企业在数字化转型过程中受到制约的原因,进而指出传统出版企业在数字化转型的一些正确路径:传统出版企业盈利模式、数字出版技术人才培养,数字出版的理念培养,数字出版产业整合发展等。
[Abstract]:With the continuous development of digital publishing technology, the publishing industry in the world also ushered in its own spring. Because the vast audience is no longer satisfied with the old single paper media, but more and more use mobile phones, tablets, e-book readers and other tools for online reading and downloading, or offline reading. And formed a new trend of reading. However, in our country, the first initiator of publishing digitization is the digital technology manufacturer, not the vast number of publishing enterprises. This shows that most of the publishing enterprises in our country are at a technological disadvantage and start relatively late, so, At the moment when the competition of digital publishing is especially fierce, how to grasp the opportunity, change one's own deficiency, at the same time give play to the inherent advantages to stand in the invincible position of the industry, for many publishing enterprises, especially for the traditional publishing enterprises, Take the road of digital transformation has become inevitable. This paper considers traditional publishing enterprises as typical research objects, analyzes the process of digital transformation, finds out the problems and shortcomings in the process of transition to digital publishing, and points out the shortcomings of traditional publishing enterprises in all aspects. This paper analyzes the reasons why the traditional publishing enterprises are restricted in the process of digital transformation, and points out some correct ways for the traditional publishing enterprises to transform digitally: the profit model of the traditional publishing enterprises. Digital publishing technology personnel training, digital publishing concept training, digital publishing industry integration and development.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7

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