互联网时代的期刊产业化发展模式小议

发布时间：2018-04-21 00:13

  本文选题：互联网 + 期刊产业化　； 参考：《出版广角》2016年03期

【摘要】：在互联网时代,传统期刊的产业化发展面临一系列新的变化与问题,本文通过分析传统期刊衰落的原因,以及传统期刊原有优势及新的机遇,结合互联网环境下期刊产业化发展的成功案例,探讨分层开发同心圆业务、跨媒介打造共赢平台和跨行业创造品牌价值等模式,推进互联网环境下期刊的产业化发展。
[Abstract]:In the Internet age , the industrialization of traditional periodicals is confronted with a series of new changes and problems . This paper analyzes the causes of the decline of traditional periodicals , the original advantages and opportunities of traditional periodicals , discusses the successful cases of the development of periodical industrialization under the Internet environment , and probes into the mode of hierarchical development of concentric circles , cross - media creating a win - win platform and cross - industry creating brand value , and promotes the industrialization development of periodicals in the Internet environment .

【作者单位】： 赤峰学院学报编辑部;
【分类号】：G237.5-F
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本文编号：1780067