四川思达图书发行公司发展战略研究

发布时间：2018-04-21 01:14

本文选题：四川思达图书发行公司 + 科技图书　；参考：《西南财经大学》2010年硕士论文

【摘要】：经济的高速发展,在拉动和促进各行业上下游产业链快速繁荣的同时,也促进了大家日常忽略了的一些行业的发展,这些行业与各行业工作开展密切相关,但它并不属于其他行业所在的产业链中,专业科技图书发行便是这样一种特定的行业。众所周知,新中国成立后,我国图书发行是依靠新华书店系统,专业科技图书发行在改革开放前也主要是通过这一渠道进行的。但是,改革开放后,伴随我国经济的增长与活跃,各行各业对专业科技图书的需求日益加大,仅依靠传统的新华书店系统来发行专业科技图书,已无法满足各行业对该类图书的需求,因此,各行业内部开始出现由各部委牵头的专业科技图书发行站点。进入九十年代,我国经济发展开始加速,各行业对专业知识和资料文献的需求空前高涨,已有的两种专业科技图书发行渠道都存在着品种单一,更新缓慢,发行人员专业知识缺乏,服务态度差和服务范围窄等各种问题,已无法适应和满足这种需求,由此,民营专业科技图书发行公司开始应运而生,四川思达图书发行公司便是在此种背景下成立的。科技图书发行属于图书发行行业里的细分行业,虽然它有其自身的特点和优势,但仍具有图书发行的行业共性,仍存在很多民营图书发行公司所共有的不足之处,四川思达图书发行公司正是这样的公司。经过15年的发展,四川思达图书发行公司现在已发展成为一家中型科技图书发行公司,但由于内外各种原因的存在,该公司近一两年的发展速度开始放缓。如何运用现代化的管理方式,整合公司内外部资源,发挥现有优势,规避和消除存在的问题,在竞争中保持强劲的增长势头,加速扩大市场份额；如何实事求是地确定公司未来几年的发展战略,并通过自身调整去实现新的发展战略,正是现阶段四川思达图书发行公司急需解决的问题。本论文主要从四川思达图书发行公司所面临的宏观政策背景、行业特点和竞争态势着手,利用PEST分析、EFE矩阵、IFE矩阵、BCG矩阵、SWOT等分析工具来分析企业内、外部环境,并结合企业发展战略的相关理论以及战略管理理论,就企业发展战略的选择和实施上提出了相应的建议,同时对企业战略实施的相关问题进行了具体的探讨。
[Abstract]:The rapid development of the economy not only stimulates and promotes the rapid prosperity of the upstream and downstream industrial chains of various industries, but also promotes the development of some industries that we have neglected in our daily life. These industries are closely related to the work of various industries. But it does not belong to other industries in the industrial chain, professional science and technology book distribution is such a specific industry. As we all know, after the founding of New China, the distribution of books in our country depends on the Xinhua Bookstore system, and the distribution of professional science and technology books was mainly carried out through this channel before the reform and opening up. However, after the reform and opening up, with the economic growth and vitality of our country, the demand for professional science and technology books in various industries is increasing day by day, relying only on the traditional Xinhua bookstore system to distribute specialized science and technology books. It is no longer possible to meet the demand of various industries for this kind of books. Therefore, professional science and technology book distribution sites led by various ministries are beginning to appear within the various industries. In the 1990s, the economic development of our country began to accelerate, and the demand for professional knowledge and materials and documents in various industries was unprecedented. The two existing channels for the distribution of specialized scientific and technological books had a single variety, and the renewal was slow. Due to the lack of professional knowledge, poor service attitude and narrow service scope among the distributors, they have been unable to adapt to and meet this demand. As a result, the private professional science and technology publishing companies have started to emerge as the times require. Sichuan Sida Book Distribution Company is established under this background. Science and technology book distribution belongs to the subdivision industry in the book distribution industry. Although it has its own characteristics and advantages, it still has the general characteristics of the book distribution industry, and there are still many shortcomings shared by many private publishing companies. Sichuan Sida Book Distribution Company is such a company. After 15 years of development, Sichuan Sida Book Distribution Company has developed into a medium-sized science and technology book distribution company, but due to the existence of various internal and external reasons, the speed of development of the company began to slow down in the past one or two years. How to use the modern management mode, integrate the internal and external resources of the company, give play to the existing advantages, avoid and eliminate the existing problems, maintain the strong growth momentum in the competition, and accelerate the expansion of market share; How to realistically determine the development strategy of the company in the next few years and realize the new development strategy through its own adjustment is the problem that Sichuan Sida Book Distribution Company urgently needs to solve at the present stage. This paper mainly starts from the macro policy background, industry characteristics and competition situation faced by Sichuan Sida Book Publishing Company, and analyzes the internal and external environment of the enterprise by using PEST analysis tools, such as PEST analysis, IFE matrix, BCG matrix and SWOT, etc. Combined with the relevant theory of enterprise development strategy and the theory of strategic management, this paper puts forward the corresponding suggestions on the choice and implementation of enterprise development strategy, and probes into the relevant problems of the implementation of enterprise strategy.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.23-F

【共引文献】