众筹出版的优势与路径

发布时间：2018-04-23 23:14

  本文选题：众筹出版 + 图书　； 参考：《编辑学刊》2016年02期

【摘要】：互联网的不断发展为众筹出版提供了便利条件。众筹出版具有筹集出版资金、形成广告价值、构建读者关系、资助学术研究等多方面的优势。而高知名度的、有故事的作者,优质的选题和内容,准确的读者定位,独特价值的回报,巧妙的宣传攻势等条件,有助于众筹出版取得成功。
[Abstract]:The continuous development of the Internet provides a convenient condition for the publication of crowdfunding. Crowdfunding publishing has many advantages, such as raising publishing funds, forming advertising value, establishing reader-relationship and supporting academic research. The highly known, story writers, high quality topics and content, accurate reader orientation, return of unique value, ingenious propaganda and so on, contribute to the success of crowdfunding publishing.
【作者单位】： 华东师范大学传播学院;
【分类号】：G230.7
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本文编号：1794069