学术文章附作者讲解视频二维码的推广价值及注意策略

发布时间：2018-04-24 00:25

本文选题：二维码 + 用户意识　；参考：《科技与出版》2017年11期

【摘要】：目前二维码在学术期刊单篇文章中的理论研究和实践应用较少,尤其是通过二维码提供作者讲解视频。作者讲解视频可直接呈现文章的核心价值点,有利于科研人员在更短的时间内直接、准确地获取文章的核心信息;有利于作者更清晰地解读或突显文章亮点;有利于提高单篇文章的引用率,强化期刊的品牌形象,具有较大的推广价值。但是,充分发挥其优势的关键不在于技术,而在于视频的内容,期刊不应让内容成为文字版的语音呈现,不应使其主要成为期刊或作者宣传与推广自己的窗口;应以科研人员需求为核心,直接呈现研究的不同点、价值点,准确对接科研人员的阅读需求,避免让这一应用沦落为学术期刊数字出版的"摆设"。
[Abstract]:At present, there are few theoretical studies and practical applications of QR codes in single articles of academic journals, especially in providing the author's explanation video through QR codes. The author can directly present the core value points of the article by explaining the video, which is helpful for the researchers to obtain the core information of the article directly and accurately in a shorter time, and for the author to interpret or highlight the bright spot of the article more clearly. It is helpful to improve the citation rate of a single article and to strengthen the brand image of the periodical. However, the key to give full play to its advantages lies not in the technology, but in the content of the video. The periodical should not let the content be the voice presentation of the text version, nor should it be the window for the periodical or the author to propagate and promote himself; We should take the demand of scientific research personnel as the core, directly present the differences and value points of the research, accurately connect the reading needs of scientific research personnel, and avoid this application being reduced to the "furnishings" of the digital publication of academic journals.
【作者单位】：武汉大学信息管理学院;《武汉交通职业学院学报》编辑部;《科技创业月刊》编辑部;
【基金】：全国高校文科学报研究会2016年课题“从‘互联网+’到媒介融合:高校学报数字化转型研究” 湖北省教育科学规划2017年课题“学报视角下高职教师科研素养研究”
【分类号】：G230.7

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