阅读危机与编辑的文化传播使命

发布时间：2018-04-24 23:12

本文选题：图书编辑 + 阅读危机　；参考：《河南大学》2010年硕士论文

【摘要】： 阅读是人们生活中一项重要的活动,是人们汲取知识的重要手段和认识世界的重要途径。随着社会压力的增大和社会节奏的加快,越来越多的人们放弃了读书。我国图书阅读率自1999年以来总体呈下滑趋势,国民阅读率不超过50%,我们正经历着一场阅读危机。阅读危机表现在不阅读的人越来越多,浅阅读的读者急剧增加和功利性阅读读者的人数急剧攀升三个方面。阅读危机的产生不是偶然的,而是社会发展的必然结果。阅读危机的产生除了政治因素、经济因素的原因,还涉及图书媒介外部环境的影响,更为重要的是媒介内部的原因。阅读危机带来了图书读者减少,图书社会功能弱化,国民素质降低和国家软实力下降的后果。图书编辑作为图书出版人,出版社的核心力量,先进文化和先进生产力的代表,必须肩负起文化传播使命:传播经典图书,策划出版精品图书,邀请著名作家创作富有深层次内容的小作品;做好图书宣传工作,包括图书的广告宣传、刊登书评,开办书展;创建良好的阅读平台,建立良好的阅读机制。总的来说,要建立一个适应现代出版产业发展的市场环境和文化环境,鼓励全民阅读,用深层次的精英文化产品来引导大众阅读、真正地让图书阅读变成我们日常生活的一部分。本文的主旨是探讨阅读危机情境下图书编辑应肩负起的文化传播使命。文章主要包括四部分: 第一部分是有关阅读、图书的概念梳理与研究,主要包括图书的定义和功能,阅读的定义以及阅读的多样化发展。第二部分主要探讨阅读危机产生的原因。指出我国国民阅读现状,和国民阅读危机产生的原因:外部环境原因和媒介内部的原因。外部环境原因包括多媒体媒介竞争的冲击和受众阅读方式改变带来的影响;更为重要的是媒介内部原因,主要包括图书质量差、图书宣传力度不够、缺少读者阅读平台和缺乏良好的阅读机制。第三部分是探讨阅读危机带来的后果。主要涉及到读者的减少、图书传播功能的弱化、国民素质的下降和国家软实力的减弱。第四部分是文章的中心,主要讨论图书编辑的文化传播使命。首先,图书编辑要发掘优秀的图书源头,提高自身编辑素养,把握好图书的长期效益和短期效益的关系,建立优秀的出版体制,争取多编辑出版优秀图书;其次,做好经典图书的广告宣传,刊登书评,开办书展,加大图书媒介的宣传力度;最后,建设读者俱乐部和网络读者社区,为读者提供良好的阅读平台。
[Abstract]:Reading is an important activity in people's life. It is an important means for people to learn knowledge and an important way to understand the world. With the increase of social pressure and the acceleration of social rhythm, more and more people have given up reading. The reading rate of Chinese books has been in a downward trend since 1999, and the national reading rate is not more than 50%. There is a reading crisis. The reading crisis shows more and more people who do not read, the readers of shallow reading have increased rapidly and the number of readers of utilitarian reading has risen sharply in three aspects.
The emergence of reading crisis is not accidental, but the inevitable result of social development. In addition to the political and economic factors, the emergence of reading crisis involves the influence of the external environment of the books and media, more importantly, the internal causes of the media. The reading crisis has brought about the reduction of the book readers, the weakening of the function of the books and the reduction of the national quality. As a book publisher, the core strength of the publishing house, the advanced culture and the representative of the advanced productivity, the book editor must shoulder the mission of cultural communication: disseminating classic books, planning and publishing exquisite books, inviting famous writers to create small works of deep content, and doing a good job of book publicity work. In general, we should set up a market environment and a cultural environment to adapt to the development of modern publishing industry. In general, we should set up a market environment and cultural environment to adapt to the development of modern publishing industry. Become part of our daily life.
The purpose of this paper is to explore the cultural communication mission of book editors in the context of reading crisis. The article mainly consists of four parts:
The first part is about reading, book sorting and research, including the definition and function of books, the definition of reading and the diversified development of reading.
The second part mainly discusses the causes of the reading crisis. It points out the current situation of national reading in China and the causes of the National Reading Crisis: the external environment reasons and the internal causes of the media. The external environment causes the impact of the multimedia media competition and the changes of the audience reading mode, and more importantly, the internal media reasons, It mainly includes poor quality of books, insufficient publicity of books, lack of readers' reading platform and lack of good reading mechanism.
The third part is to discuss the consequences of the reading crisis, which mainly involves the reduction of readers, the weakening of the function of books, the decline of the national quality and the weakening of the national soft power.
The fourth part is the center of the article, mainly discussing the cultural communication mission of the book editor. First, the book editor should excavate the excellent book source, improve the quality of its own editing, grasp the relationship between the long-term benefit and the short-term benefit of the book, establish the excellent publishing system, strive for the editing and publishing of the outstanding books; secondly, do a good job of classic books Advertising, publishing book reviews, opening book exhibitions, and increasing the publicity of the book media; finally, building the reader's club and the network reader community to provide a good reading platform for the readers.

【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G238

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