安徽出版集团数字出版战略研究

发布时间：2018-04-25 03:16

本文选题：数字出版 + 安徽出版集团　；参考：《安徽大学》2012年硕士论文

【摘要】：在推动人类历史发展的进程中,传统的出版形式曾经拥有相当长时间的辉煌,直到今天,它们也还在发挥着极其重要的作用。随着计算机网络技术为代表的信息时代的来临,广大读者和用户固然可以体会到纸质出版物信息资源还一如既往地努力发挥着作用,但是不得不对新时代崛起的“新星”刮目相看：数字出版物已经开始放射出日益耀眼的光辉。数字出版在全球范围内掀起的狂潮,让中国出版业看到了数字出版所带来的巨大革新,也看到了背后所蕴藏的巨额利润。传统出版业向数字出版业的转型已经是大势所趋。越来越多的企业、部门和组织跨入了数字出版领域,各个省的出版集团也积极地向数字出版领域进军。安徽出版集团作为安徽省内文化产业的领军企业,在传统出版业向数字出版转型过程中,暴露出一定的问题,主要表现为：集团发展战略失误,没有给予数字出版业务足够的重视；集团没有设置相应的整合集团资源的专门机构；缺乏复合型的数字出版人才再加上电信等运营商的垄断导致集团发展数字出版进程缓慢。安徽出版集团向数字出版成功转型,不仅能够直接带动安徽省经济的发展,还能够促进本省文化产业的繁荣。本文通过对安徽数字出版集团的出版业务的分析,并在借鉴国内外著名出版集团的成功经验的基础上,对安徽出版集团数字出版的战略进行研究。
[Abstract]:In the process of promoting the development of human history, the traditional publishing forms once had a long time of brilliance, until today, they are also playing an extremely important role. With the advent of the information age represented by the computer network technology, the vast number of readers and users can certainly realize that the information resources of paper publications are still playing an important role as always. But the rising star of the new era has to be impressed: digital publications are beginning to shine. The worldwide frenzy of digital publishing has made the Chinese publishing industry see the great innovation brought by digital publishing and the huge profits behind it. The transformation from traditional publishing industry to digital publishing industry is the trend of the times. More and more enterprises, departments and organizations have stepped into the field of digital publishing. Anhui Publishing Group, as the leading enterprise of cultural industry in Anhui Province, exposed some problems in the process of transition from traditional publishing industry to digital publishing industry. Not enough attention has been paid to the digital publishing business; the group has not set up the corresponding specialized organization to integrate the resources of the group; the lack of complex digital publishing talents and the monopoly of telecom and other operators have led to the slow development of digital publishing in the group. The successful transformation of Anhui Publishing Group to digital publishing can not only directly promote the economic development of Anhui Province, but also promote the prosperity of the province's cultural industry. Based on the analysis of the publishing business of Anhui Digital Publishing Group and the successful experience of famous publishing groups at home and abroad, this paper studies the strategy of Anhui Digital Publishing Group.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G230.7

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