我国数字出版盈利模式研究

发布时间：2018-04-25 10:37

本文选题：数字出版 + 盈利　；参考：《河北大学》2012年硕士论文

【摘要】：数字出版是新兴的出版形式，是依靠出版内容、技术、渠道等融合协同发展起来的出版形式，在短短几年时间里产值不断上升，成为出版界炙手可热的新宠儿。然而在不断刷新成绩的同时，很多问题也逐渐成为阻碍其发展的瓶颈，其中没有成功的盈利模式就是困扰数字出版发展的一个重要方面。盈利模式不成熟，数字出版产业链利益分配不均，缺少数字出版专业人才，数字出版版权保护困难等因素成为制约我国数字出版盈利模式构建的主要表现。我国数字出版盈利模式的建设，应从国家政策引导，整合产业链，加强版权保护，建设统一的格式标准，实行合理的定价策略等方面入手，，进行积极有益的探索，以求建立成熟系统的盈利模式，为我国的数字出版的健康发展扫清障碍。
[Abstract]:Digital publishing is a new publishing form, which depends on the combination of publishing content, technology, channels and so on. In a few short years, the output value of digital publishing has been rising, and it has become a hot new favorite in the publishing world. However, at the same time, many problems have gradually become the bottleneck of its development, and the lack of a successful profit model is an important aspect of the development of digital publishing. Some factors, such as immature profit model, uneven distribution of benefits in the digital publishing industry chain, lack of professionals in digital publishing and difficulties in protecting copyright of digital publishing, are the main factors restricting the construction of profit model of digital publishing in China. The construction of the profit model of digital publishing in China should be carried out from the aspects of national policy guidance, integration of industrial chain, strengthening of copyright protection, construction of unified standard of format, implementation of reasonable pricing strategy, and so on, in order to make a positive and beneficial exploration. In order to set up the profit model of mature system, clear the obstacle for the healthy development of digital publishing in our country.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.6

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