消费文化观念在文摘类杂志中的呈现研究

发布时间：2018-04-26 03:17

本文选题：文摘类杂志 + 内容分析　；参考：《兰州大学》2010年硕士论文

【摘要】： 当前,国家仍在努力扩大国内的消费市场,以内需来拉动经济增长,一个蓬勃旺盛的消费热潮正狂卷中华大地。大众媒体则以它的本能式的敏感性,述说着这个时代最为生动的消费景观,它从生产到传播、以至到阅读都消费化了,把自身制造和传播的消费文化观念变成普遍的社会理念。可以说,在现代消费文化的形成过程中,媒体不仅是一个推波助澜的作用,更是一个消费观念培育者的作用。本论文正是基于消费文化与大众传媒的这种共生关系,以《读者》和《青年文摘》为例进行量化研究和质化研究。通过对两者的广告和文章进行分析,勾勒出其所呈现的消费文化观念,同时试图比较两者呈现的消费观念的异同点,以及描绘出这些消费文化观念的发展趋势,以期充分反映文摘类杂志对于当今中国消费文化观念传播与构建中的作用。研究发现,两者由于市场定位以及自身坚持的理念,因此传达出的几乎一致的消费文化观念：重视精神消费,注重有品质品位的生活方式,对健康的、有益的时尚潮流或传统消费方式进行倡导；提倡节俭实用的理念,反对高级奢华的消费伦理,教育读者抵制炫耀性消费,积极进行消费态度的引导；关注生态环境,倡导绿色消费、健康消费以及和谐消费。并且,它们十年如一日地坚守着所传播的消费文化观念,对构建读者健康积极的消费文化观念起着“春风化雨”的作用。
[Abstract]:At present, the country is still trying to expand the domestic consumer market, with domestic demand to stimulate economic growth, a vigorous consumption boom is raging China. The mass media, with its instinctive sensitivity, describes the most vivid consumer landscape of this era. From production to communication, and even to reading, the mass media has become consumptionized, turning the consumer cultural concept of its own manufacture and communication into a universal social concept. It can be said that in the formation of modern consumer culture, the media is not only a fueling role, but also a consumer concept nurturing role. Based on the symbiotic relationship between consumer culture and mass media, this thesis takes readers and Youth Abstracts as examples to carry out quantitative and qualitative studies. Through the analysis of the advertisements and articles, this paper outlines the consumption cultural concepts presented by them, and attempts to compare the similarities and differences between them, as well as the development trend of these consumption cultural concepts. In order to fully reflect the role of abstract magazines in the dissemination and construction of consumption culture in China. The study found that because of their market orientation and their own adherence to the concept, the two conveyed almost the same consumer culture concept: pay attention to spiritual consumption, quality of life style, healthy, Advocate the idea of frugality and practicality, oppose the high luxury consumption ethics, educate readers to resist conspicuous consumption, actively guide the consumption attitude, pay attention to the ecological environment, Advocate green consumption, healthy consumption and harmonious consumption. Moreover, they stick to the concept of consumer culture spread day by day for ten years, and play the role of "spring weathering rain" to construct the healthy and positive consumer culture concept of readers.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G232

【引证文献】