移动互联网时代我国有声读物创新发展策略研究

发布时间：2018-04-26 13:51

本文选题：移动互联网 + 有声读物　；参考：《河北大学》2017年硕士论文

【摘要】：数字技术促使人们阅读方式发生改变,由最初的纸质阅读向电子阅读过渡。移动互联网时代,移动通讯技术的发展又使网络在线阅读用户规模不断扩大。如此形势下,有声读物得以发展。有声读物不仅能够有效缓解用户的视觉疲劳还能满足其碎片化阅读需求,有利于读者快速获取信息、汲取知识养分。因此,有声读物凭借其独特优势迅速吸引读者关注,成为纸质书、电子书的有效补充,对提高读者阅读兴趣、助推全民阅读发展以及促进传统出版业转型均起到积极作用。上世纪90年代中期,有声读物在我国兴起,但是,直到移动互联网时代有声读物才真正发展起来。笔者通过阅读大量文献发现,前人对有声读物的研究大多局限于传统型有声读物,即便少数文献是以移动互联网时代作为背景,其分析也大多零碎,难以构成体系。因此,本文综合运用文献分析、个案研究、对比研究等方法对新时代下我国有声读物创新发展策略进行全方位、立体化探析,以期对我国数字出版未来发展找寻新的方向。本文主体共分为四个部分,第一章是对有声读物的概述;第二章详细阐释我国有声读物发展现状,指出移动互联网时代我国有声读物用户群不断扩大,竞争主体日益多元,营销策略不断丰富以及盈利模式不断创新;第三章剖析我国有声读物发展现存问题;第四章对症下药,找到未来我国有声读物发展的创新策略,即在借鉴国外有声读物发展经验的同时加大在内容、技术、渠道、管理四方面的创新力度,做到不断提升产品内容品质、优化用户听书体验、完善营销渠道以及规范有声读物市场。
[Abstract]:Digital technology has changed the way people read, from paper reading to electronic reading. In the era of mobile internet, the development of mobile communication technology makes the scale of online reading users expand. Under such circumstances, audiobooks have been developed. Audiobooks can not only effectively alleviate the visual fatigue of users, but also meet the needs of fragmented reading. Therefore, with its unique advantages, audiobooks quickly attract readers' attention and become an effective supplement to paper books and e-books, which play a positive role in improving readers' reading interest, promoting the development of national reading and promoting the transformation of traditional publishing industry. In the mid-1990s, audiobooks rose in China, but only in the era of mobile Internet did they really develop. By reading a large number of literatures, the author finds that most of the previous researches on audiobooks are limited to traditional audiobooks. Even if a few literatures are based on the era of mobile Internet, their analysis is mostly fragmented and difficult to form a system. Therefore, this article synthetically uses the literature analysis, the case study, the contrast research and so on the method carries on the omni-directional, the three-dimensional analysis to our country under the new era the audiobook innovation development strategy, in order to seek the new direction to our country digital publication future development. The main body of this paper is divided into four parts, the first chapter is an overview of audiobooks, the second chapter explains the current situation of the development of audiobooks in China in detail, and points out that in the era of mobile Internet, the user group of audiobooks in China is expanding and the competition body is becoming more and more diverse. The third chapter analyzes the existing problems in the development of audiobooks in China; the fourth chapter provides the remedy to the case to find the innovative strategies for the future development of audiobooks in China. That is, while learning from the development experience of foreign audiobooks, we should increase innovation in four aspects: content, technology, channel and management, so as to continuously improve the quality of product content and optimize the user's experience of listening to books. Perfect the marketing channel and standardize the audiobook market.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

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