企业内刊的网络化传播研究

发布时间：2018-04-27 09:10

本文选题：企业内刊 + 企业文化　；参考：《郑州大学》2010年硕士论文

【摘要】： 企业内刊是企业树立自身形象的重要窗口,对内,它向企业员工宣扬企业文化理念,建立企业与员工沟通的桥梁；对外,它向与企业有关的特定群体传达企业信息,从而扩大企业自身的影响力,提升企业的知名度和美誉度。随着互联网的迅速发展,传统的纸质内刊也开始逐渐向新型的网络内刊演变,于是,关于企业内刊的网络化传播就成了一个全新的研究命题。本论文就是以企业内刊的网络化传播为主要研究命题,试图探寻企业内刊网络化传播的规律和发展趋势,以便指导内刊的实际操作,更好地塑造企业形象,提升企业的核心竞争力。论文在绪论部分简要介绍了命题的研究背景、意义、内容和方法,通过对国内外企业内刊研究现状的梳理,凸显出企业内刊网络化传播研究的紧迫性和重要性。正文部分包含四个章节,围绕着网络平台上的企业内刊现状、企业内刊网络化传播的应用价值、企业内刊网络化传播中的挑战和困惑、企业内刊网络化传播的发展趋势几个主要问题展开思考、进行研究。通过对企业内刊的网络化传播进行研究,本论文得出了这样的结论：作为组织传播的重要工具,企业内刊不仅担负着建设企业文化的重任,而且在对外树立企业良好形象方面也发挥着重要作用；已经进行网络化传播尝试的企业内刊虽然遇到了一些问题和困难,但是可以通过打造内容品牌、培养阅读习惯、做好网络把关等方式来解决发展问题；企业内刊的网络化传播是必然的发展趋势,企业内刊将通过自身转型、形式转化、运作模式变革等方式探寻网络化传播的发展道路。总而言之,企业内刊为了适应网络传播的发展,必将通过自身功能转型、形式转换等诸多方式进行网络化传播的尝试。随着企业内刊网络化传播的发展,企业内刊最终会进行运作模式的彻底变革,走上市场化运作的道路。
[Abstract]:The internal publication of enterprises is an important window for enterprises to establish their own image. Internally, it propagates the concept of enterprise culture to the employees of enterprises and establishes a bridge between enterprises and employees, and externally, it conveys enterprise information to specific groups related to enterprises. In order to expand the influence of the enterprise itself, enhance the reputation and reputation of the enterprise. With the rapid development of the Internet, the traditional paper internal journals also began to evolve to the new type of network internal journals. Therefore, the network dissemination of the enterprise internal journals has become a new research topic. In this paper, the main research topic is the network communication of the enterprise internal journal, trying to explore the law and development trend of the enterprise internal journal network communication, in order to guide the actual operation of the internal journal, and better shape the image of the enterprise. Enhance the core competitiveness of enterprises. In the introduction part, the thesis briefly introduces the research background, significance, content and methods of propositions. By combing the current research situation of internal journals at home and abroad, it highlights the urgency and importance of the research on the network communication of enterprise internal journals. The text includes four chapters, which focus on the status quo of the enterprise internal publication on the network platform, the application value of the enterprise internal publication network communication, the challenge and confusion in the enterprise internal publication network communication. The development trend of network communication in enterprise journals is discussed and studied. Through the research on the network communication of the enterprise internal journal, this paper draws such a conclusion: as an important tool of organization communication, the enterprise internal publication not only bears the heavy responsibility of constructing enterprise culture. Moreover, it also plays an important role in setting up a good image of the enterprise. Although the internal publication of the enterprise, which has tried to spread through the network, has encountered some problems and difficulties, it can cultivate reading habits by building a content brand. The network communication is the inevitable development trend, and the enterprise internal publication will explore the way of network communication through its own transformation, form transformation, operation mode change and so on. In a word, in order to adapt to the development of network communication, enterprise internal journals will try to spread network through their own function transformation, form transformation and so on. With the development of enterprise internal publication network communication, the enterprise internal publication will finally carry on the thorough transformation of operation mode and take the road of market-oriented operation.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6

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