图书产品商业模式关键成功因素研究

发布时间：2018-04-28 00:23

本文选题：图书产品 + 商业模式　；参考：《北京交通大学》2010年硕士论文

【摘要】： 随着社会主义市场经济体制的逐步完善,我国出版业市场化程度不断加深,面对市场机遇和挑战,我国图书出版商都在努力实现从传统出版向现代出版转变,原来的国有出版企业纷纷实行体制改革,优化原有的内部结构,实现由事业单位向现代企业制的转变。经过多年发展,虽然已取得一些成果,但是旧的企业经营运作模式仍然制约着图书出版企业的发展,突出表现为忽视企业经营的整体性和系统性,资源配置效率较低,规模经济效益不明显,与国外成熟的图书经营企业相比,市场竞争力不足。面对来自国内外图书市场的压力和挑战,我国图书出版企业应当努力进行商业模式变革,通过重新设计优秀的、适应发展趋势的商业模式去寻找图书出版的蓝海。本文在大量文献研究的基础上,结合工作实践从图书出版商的角度,对我国图书产品特性和图书市场现状进行深入分析,对图书产品商业模式进行描述,并通过文献回顾、调研、对比分析等方法探寻和验证图书产品商业模式的关键成功因素,建立适应图书产品特性演变的商业模式关键成功因素分析模型,并结合我国图书出版企业的经营现状和问题,就我国图书出版企业商业模式的创新提出了对策和建议。研究成果为我国图书出版企业商业模式的设计和探索提供了思路,找到适应图书产品的商业模式能够实现图书出版社会效益与经济效益的最佳结合。通过对企业商业模式的研究,有助于我们将企业竞争战略从这些传统视角转向重视企业经营组成中的各部分之间的联系,转向重视经营活动结构的整体性上面。帮助图书出版企业发现已有商业模式中存在的问题,挖掘利润空间,提高经济效益,增强我国出版企业的市场竞争力,对于我国图书企业商业模式创新具有一定的借鉴意义。
[Abstract]:With the gradual improvement of the socialist market economic system, the degree of marketization of the publishing industry in our country is deepening. In the face of the market opportunities and challenges, the book publishers in our country are striving to realize the transition from traditional publishing to modern publishing. The original state-owned publishing enterprises have implemented system reform, optimized the original internal structure, and realized the transformation from public institution to modern enterprise system. After years of development, although some achievements have been made, the old business operation mode still restricts the development of the book publishing enterprises, which is shown by neglecting the integrity and systematization of the enterprise management, and the low efficiency of resource allocation. The scale economic benefit is not obvious, compared with the foreign mature book management enterprise, the market competition ability is insufficient. In the face of the pressure and challenge from domestic and foreign book market, the book publishing enterprises of our country should make great efforts to reform the business model and find the blue sea of book publishing by redesigning the excellent business model that adapts to the development trend. On the basis of a large number of literature studies and from the perspective of book publishers, this paper makes a deep analysis of the characteristics of book products and the present situation of book market in China, describes the business model of book products, and reviews the literature. Research, comparative analysis and other methods to explore and verify the key success factors of the business model of book products, to establish a business model to adapt to the evolution of the characteristics of book products key success factors analysis model, Combined with the management status and problems of Chinese book publishing enterprises, this paper puts forward some countermeasures and suggestions on the innovation of the business model of our country's book publishing enterprises. The research results provide the train of thought for the design and exploration of the commercial model of the book publishing enterprises in our country, and find out the best combination of the social and economic benefits of the book publishing to find the commercial model suitable for the book products. Through the study of the business model of enterprises, it is helpful for us to change the competitive strategy of enterprises from these traditional perspectives to attach importance to the relationship between the various parts of the enterprise's business composition and to the integrity of the structure of business activities. To help book publishing enterprises to find out the problems existing in existing business models, to excavate profit space, to improve economic benefits, and to enhance the market competitiveness of Chinese publishing enterprises are of certain significance for the innovation of business models of Chinese book enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G235-F

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