销售跟踪:图书数据化发行初探

发布时间：2018-04-29 12:15

  本文选题：销售跟踪 + 数据化　； 参考：《出版广角》2017年06期

【摘要】：图书是精神文化产品的同时又是一般商品,能够实现畅销、常销、长销十分不易。如果出版单位的发行部门能够做好图书的销售跟踪工作,对图书发行的流程进行数据化管理,就有可能帮助提升图书的销量,延长图书的销售生命周期,并为销售决策提供更多准确、科学的参考和依据。
[Abstract]:Books are not only spiritual and cultural products, but also general commodities. If the issuing department of a publishing unit can do a good job of tracking the sales of books and managing the process of publishing books with data, it may help to increase the sales volume of books and prolong the sales life cycle of books. And provide more accurate, scientific reference and basis for sales decision.
【作者单位】： 人民出版社;
【分类号】：G235
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本文编号：1819898