大学出版社的微博使用与社会资本:基于社会网络分析的视角

发布时间：2018-04-29 16:55

本文选题：大学出版社 + 社会资本　；参考：《编辑之友》2017年02期

【摘要】：文章探讨了以微博为例的社会化媒体使用与大学出版社结构面社会资本之间的关系,将结构面社会资本分为内向中心性位置社会资本、外向中心性位置社会资本以及中介中心性位置社会资本,运用社会网络分析方法考察了112家大学出版社通过微博关注形成的社会资本情况。研究发现,大学出版社在微博上形成的社会网络中心势数值偏高,体现出较强的内聚力和整合度;中介中心度较低,信息流通相对顺畅。研究还发现,博文总数是影响内向中心性位置及中介中心性位置社会资本的主要因素,而微博使用并不能显著预测外向中心性位置社会资本。
[Abstract]:This paper discusses the relationship between the use of social media and the social capital of the structural plane of university publishing houses, taking Weibo as an example, and divides the social capital of the structural plane into the social capital of the introverted central position. Using the method of social network analysis, this paper investigates the social capital of 112 university publishing houses through Weibo's concern. It is found that the center potential of social network formed on Weibo by university publishing house is on the high side, reflecting strong cohesion and integration degree, and the center degree of intermediary is relatively low, and the flow of information is relatively smooth. It is also found that the total number of posts is the main factor affecting the social capital of introverted central position and intermediary central position, but Weibo can not predict the outward central position social capital significantly.
【作者单位】：清华大学新闻与传播学院;
【基金】：国家社科基金重点项目“主流媒体运用移动传播,推动媒体融合发展的现状、前景及影响和对策研究”(16AXW003)
【分类号】：G230.7

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