原创少儿科普产品编辑的内容呈现能力提升研究

发布时间：2018-05-02 07:28

本文选题：少儿科普 + 少儿编辑素养　；参考：《湘潭大学》2017年硕士论文

【摘要】：时代从技术和内容层面,给原创少儿科普产品编辑的内容呈现能力提出了新要求。但已有的原创少儿科普产品编辑内容呈现能力,存在理论和实践中的不足。因此从整体上对编辑人员的内容呈现能力进行分析,将它作为独立的研究对象进行深入研究,从而发现表现形式之外,关于内容与形式关系,内容呈现与儿童认知和审美规律之间的关系,是提升原创少儿科普产品编辑的内容呈现能力,从而改变国内少儿科普产品市场“西风强劲”的现状的迫切需要。研究方法上,文章主要从儿童心理学视角出发,结合了儿童文学、管理学、传播学领域中的相关分析思维,利用调查分析、案例分析和经验总结等方法、对原创少儿科普产品编辑内容呈现能力进行了提升研究。研究过程中,要实现内容呈现能力的提升,需要从当前原创少儿科普产品编辑的内容呈现能力存在的问题入手。文章分析了原创少儿科普产品编辑内容呈现能力三个方面的不足:(1)在内容与形式关系把控上,存在内容选材重“热”轻“冷”、内容表现重“集”轻“散”、技术形式重“玩”轻“趣现象;(2)儿童认知和审美规律把握上,存在文本设计“说教化”或“童稚化”,以及符号组合“过度搞笑”或“形式错位”的不足;(3)内容呈现的整体性把握也存在理论和实践层面的不足。研究结论上,针对内容呈现能力面临的问题,文章从前提、原则以及内容方面对如何提升内容呈现能力进行了阐释:(1)(一个前提)把握好内容与形式关系,既不“唯内容”,也不“唯技术”,要回归内容本身的特性去挖掘信息,并利用整体性原则,将内容与形式较好地结合起来;(2)(两个规律)了解儿童认知和审美规律。把握儿童审美与“顽童思维”之间的关系,以及理性和感性角度的认知节奏。(3)(四项能力)提升内驱力、思考力、知识力与行动力。内层的“驱动力”和“思考力”类似行动开展的方向盘;外层的“知识力”和“行动力”是改造世界的运行装置。四者结合可以更好地提升原创少儿科普产品编辑的内容呈现能力。
[Abstract]:From the technical and content level, the times put forward new requirements for the content presentation ability of the original children's popular science product editor. However, the existing original children's popular science product editing ability, there are theoretical and practical deficiencies. Therefore, from the overall analysis of the editorial staff's ability to present the content, as an independent research object for in-depth study, and find out the form of expression, about the relationship between content and form, The relationship between content presentation and children's cognition and aesthetic law is an urgent need to improve the ability of content presentation of original children's popular science product editors, thus changing the current situation of "strong west wind" in the market of children's popular science products in China. In terms of research methods, the article mainly from the perspective of child psychology, combined with the children's literature, management, communication in the field of relevant analytical thinking, using the methods of investigation and analysis, case analysis and experience summary, etc. The ability of editing content presentation of original children's popular science products is studied. In order to improve the content presentation ability, it is necessary to start with the existing problems of the content presentation ability of the original children's popular science product editor. This paper analyzes the deficiency of the editorial content presentation ability of original children's popular science products in three aspects: (1) in the control of the relationship between content and form, the content selection is "hot", "light" cold ", and the content performance is heavy" collection "light" scattered ". The form of technology emphasizes the phenomenon of "playing" less than "interesting". (2) in the understanding of children's cognitive and aesthetic laws, there are "theory of enlightenment" or "childish" in text design. And the deficiency of the symbol combination of "excessively funny" or "form dislocation" is also the lack of theoretical and practical aspects. In conclusion, aiming at the problem of content presentation ability, this paper explains how to enhance content presentation ability from the aspects of premise, principle and content. (a premise) to grasp the relationship between content and form, it is not "content only". Nor "only technology", to return to the characteristics of the content itself to dig up information, and use the principle of integrity, content and form will be better combined (two laws) to understand children's cognitive and aesthetic laws. To grasp the relationship between children's aesthetic appreciation and "refractory thinking", as well as the cognitive rhythm of rational and perceptual perspectives, to enhance the ability to drive, think, knowledge and act. The inner "driving force" and "thinking power" are similar to the steering wheel of action; the outer "knowledge force" and "action force" are the operating devices to transform the world. The combination of the four can better enhance the content presentation ability of the original children's popular science product editor.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G232

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