数字出版业的发展现状及前景分析

发布时间：2018-05-02 13:07

本文选题：数字出版业 + 推动力　；参考：《河北大学》2010年硕士论文

【摘要】： 新媒体、新技术的出现使我国媒介产业正朝着全媒体数字化的方向发展。2009年是出版业的春天,金融危机的寒潮使出版业生机再现,数字出版蓬勃发展,产业文化进一步提升。在整个数字传媒语境下,全媒体时代的出版融合,成为数字出版业的核心理念。数字出版业产生有多种推动因素,其中最为重要的是技术、经济、政治和市场因素。这几大因素共同起作用,在数字出版发展的航道上创造机遇,掀起数字时代出版高潮。对于一个既不能脱离传统出版业又欣欣向荣的朝阳行业来说,数字出版业的蓬勃发展必然给传统出版业带来变化。它打破传统出版思维定势,对出版业传播理念进行洗牌重组,成为出版业改革的领跑者。然而,任何产业在其发展初期都不会一帆风顺。就数字出版业而言,版权问题、融资赢利问题以及人才问题等都是制约其发展的关键。如何充分利用数字出版业的良好机遇成功改制,成功实现“融合”,成为出版社急需解决的问题所在。本文针对上述问题,分析、解释原因并提出相应对策,对数字出版业全媒体出版前景做预期展望,力求为数字出版业的发展起到抛砖引玉的作用。
[Abstract]:The emergence of new media and new technology makes China's media industry developing towards the direction of the full media digitization..2009 year is the spring of publishing industry. The cold tide of the financial crisis reproduces the vitality of the publishing industry, the digital publishing flourishes and the industrial culture is further promoted. In the context of the whole digital media, the integration of the publishing of the full media era has become a digital output. The core concept of the edition industry.
There are many factors contributing to the digital publishing industry, the most important of which are technical, economic, political and market factors. These factors work together to create opportunities in the channel of digital publishing and set off the high tide of the digital age.
For a sunrise industry which can not be divorced from the traditional publishing industry, the flourishing development of the digital publishing industry is bound to bring changes to the traditional publishing industry. It breaks the traditional publishing thinking and shuffle the publishing industry, and becomes the leader of the reform of the publishing industry.
However, any industry will not go smoothly in the early stages of its development. As to the digital publishing industry, the issue of copyright, the financing profit and the talent problem are the key to restrict its development. How to make full use of the good opportunity of the digital publishing industry to successfully restructure and achieve the successful realization of "integration" has become a problem urgently needed to be solved by the publishing house. In view of the above problems, the analysis, the explanation of the reasons and the corresponding countermeasures, the prospects of the full media publishing in the digital publishing industry are expected to be expected to play an important role in the development of the digital publishing industry.

【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

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