国内专业出版社数字出版发展路径研究

发布时间：2018-05-03 07:06

本文选题：专业出版 + 数字出版　；参考：《北京印刷学院》2011年硕士论文

【摘要】：本文以国内专业出版社数字出版发展路径为研究主题。在收集、整理、归纳、分析相关数据和资料的过程中吸纳众家观点、了解发展态势，力图找到合适的切入点，为国内的专业出版社发展数字出版提出具可操作性的路径建议。本文主体由四部分内容组成：首先，从产业经济学角度考察专业出版社发展数字出版的经济效益。以产业经济学产业组织理论中的规模经济、范围经济为考察范畴，论述专业出版社在传统图书出版领域基础上发展数字出版必将获得更好的经济效益。第二部分总结当代数字技术应用于出版领域的程度和操作流程，尝试发现专业出版社发展数字出版的最合理技术支持。第三部分通过采集国内外专业出版社发展数字出版的个案样本，以产品形态和赢利方式为两种考察角度，综合概括出目前国内专业出版社的数字出版发展现状，进而通过比较分析发现存在的问题。第四部分则就上述现状及问题提出合理化发展路径建议。最后得出结论，各专业出版社应该把发展重点放在认清现状、转换发展思路上。找准专业领域定位，走适合自身的数字出版发展之路；坚持对核心资源的自主开发，逐步培养并建立起一支能同时服务于传统出版和数字出版的专业人才队伍，这样才能在数字出版浪潮中劈波斩浪，立于不败之地。
[Abstract]:This paper focuses on the development path of domestic professional publishing house. In the process of collecting, collating, summing up and analyzing the relevant data and materials, the author absorbs the views of many countries, understands the development situation, tries to find a suitable breakthrough point, and puts forward some operable suggestions for the development of digital publishing in China's professional publishing houses. The main body of this paper consists of four parts: First of all, from the perspective of industrial economics, the development of professional publishing houses digital publishing economic benefits. Based on the scale economy and scope economy in the industrial organization theory of industrial economics, this paper discusses that the development of digital publishing on the basis of traditional book publishing field will obtain better economic benefits. The second part summarizes the degree and operation flow of the application of modern digital technology in the field of publishing, and tries to find out the most reasonable technical support for the development of digital publishing by professional publishing houses. The third part summarizes the current situation of the digital publishing development of professional publishing houses in China by collecting the case samples of the development of digital publishing at home and abroad, taking the product form and the way of profit as the two angles of investigation, and synthetically generalizing the current situation of the development of digital publishing in China. Then through the comparative analysis found the existing problems. The fourth part of the above-mentioned status and problems put forward rational development path recommendations. Finally, the author draws a conclusion that the development of professional publishing houses should focus on recognizing the present situation and changing the thinking of development. Find out the position of professional field, take the road of digital publishing development suitable for oneself, persist in the independent development of core resources, gradually cultivate and build up a team of professionals who can serve both traditional publishing and digital publishing, Only in this way in the wave of digital publishing wave, in an invincible position.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G230.7

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