世界名牌之路

发布时间：2018-05-03 09:13

本文选题：巴克 + 皮克斯　；参考：《出版广角》2017年01期

【摘要】：正本套丛书从美国The Creative Company引进出版,介绍了一些耳熟能详的世界级知名企业的成功历程,包括亚马逊、苹果、可口可乐、迪士尼、耐克、星巴克等公司。书中讲述了这些公司如何创立、初期所经历的困难以及创业者如何从容应对、开拓市场、不断变革创新并最终取得成功的经历。丛书带着我们了解这些大企业背后的故事。比如:亚马逊、沃尔玛、皮克斯等公司的名称从何而来;苹果、麦当劳、星巴克等公司
[Abstract]:The original series, which was introduced and published from The Creative Company in the United States, introduces the success of some well-known world-class companies, including Amazon, Apple, Coca-Cola, Disney, Nike, Starbucks and so on. The book tells about how these companies were founded, the initial difficulties they experienced, and how entrepreneurs took their time, opened up markets, innovated, and ultimately succeeded. The series brings us to the story behind these big businesses. For example: Amazon, Wal-Mart, Pixar and other companies from where the name comes from; Apple, McDonald's, Starbucks and other companies
【分类号】：G236

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