传统出版社在互联网内容新生态中的路径选择

发布时间：2018-05-03 22:28

本文选题：数字出版 + 互联网内容创业　；参考：《出版发行研究》2017年12期

【摘要】：传统出版单位在数字出版探索之路上已走过10余年,但数字出版整体收益率依然偏低,未成为传统出版单位融合发展的主流。反观无传统出版资源可供依托的互联网内容产业,自2015年内容创业大潮后,获得飞速发展,经济效益与受众影响力均呈几何级数增长。本文从传统出版单位的数字出版模式与互联网内容创业两种不同的内容生产、运营与赢利模式入手,寻找差异,分析原因,探讨传统出版社在互联网内容新生态中的融合发展路径选择。
[Abstract]:Traditional publishing units have been on the road of digital publishing for more than 10 years, but the overall rate of return of digital publishing is still low, which has not become the mainstream of the integration and development of traditional publishing units. In contrast, the Internet content industry, which has no traditional publishing resources to rely on, has achieved rapid development since the spring tide of content entrepreneurship in 2015, and the economic benefits and the influence of the audience have increased exponentially. This paper starts with the two different content production, operation and profit models of traditional publishing units and Internet content entrepreneurship, looking for the differences and analyzing the reasons. To explore the traditional publishing house in the new ecology of Internet content integration development path choice.
【作者单位】：人民邮电出版社;
【分类号】：G230.7-F

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