期刊的发展与经营探析

发布时间：2018-05-04 07:12

本文选题：管理艺术 + 新型管理　；参考：《青年记者》2017年11期

【摘要】：正美国出版的《报业管理艺术》一书中重点强调"一种新型管理观念"。他们首先着重提出报刊经营管理意识的一个盲区:"在每天出版报纸的企业,管理者却很容易忘记存在着两种产品,忘记这两种产品都是报纸取得胜利的关键因素。"并着意强调:"对报业领导来说,管理上的着眼点就是把报纸的经营当作在生产两种完全不同的产品,每个产品都用不同素材制造,每个产品又投入不同的市场。第一种产品是印刷出的
[Abstract]:"A new concept of management" is emphasized in the book "the Art of newspaper Management" published in the United States. First of all, they put forward a blind spot of newspaper management consciousness: "in the enterprises that publish newspapers every day, it is easy for managers to forget that there are two kinds of products, and that these two products are the key factors for the success of newspapers." To the leaders of the newspaper industry, the focus of management is to take the management of newspapers as two completely different products, each product is made with different materials, and each product is put into a different market. The first product is printed.
【作者单位】：大众报业集团期刊中心;
【分类号】：G237.5-F

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