创新推动出版供给侧结构性改革——兼析人民卫生出版社有限公司的实践探索

发布时间：2018-05-04 21:54

  本文选题：供给侧结构性改革 + 质量效益　； 参考：《科技与出版》2016年09期

【摘要】：在出版业发展呈现高速增长向中高速增长的趋势下,如何推动出版业进一步深化改革、创新发展、提高质量、提升效益,实现传统出版和新兴出版的融合发展和数字化转型升级?实践经验告诉我们:应实行从编辑开始、从选题源头抓起,务实推进编印营管全程全员的出版供给侧结构性改革,实现去产能提升编辑创造力、去库存提升编辑创新力、去杠杆提升编辑生产力、降成本提升编辑管理力、补短板提升编辑营销力,以质量提升和效益增长为目的,以规范标准建设为目标,创新推进"数字化强社战略""大数据发展战略"和"互联网+出版"行动,实现"三步迈进、四步跨越、融合发展",推动传统出版和新兴出版的产业创新和融合发展。本文紧密结合人民卫生出版社供给侧结构性改革的创新实践和经验总结,介绍了创新推动出版传媒供给侧结构性改革的思路、理念、方法和措施,以期为出版传媒同行提供借鉴。
[Abstract]:With the development of the publishing industry showing a trend of rapid growth to medium and high speed, how to push the publishing industry to further deepen reform, innovate and develop, improve quality and enhance efficiency, To achieve the integration of traditional publishing and emerging publishing and digital transformation and upgrading? The practical experience tells us that we should carry out the structural reform of the supply side of the whole publishing staff in the whole process of publishing and printing management from the point of view of editing, starting from the source of selected topics, so as to realize the improvement of editorial creativity and the innovation of editors through the production capacity, and the innovation ability of editors should be enhanced by inventory. Deleveraging promotes the productivity of editors, reduces the cost and improves the management ability of editors, improves the marketing ability of editors with the aim of improving the quality and efficiency, and takes the standard construction as the goal. Innovating and promoting "Digital strong Society Strategy," "big data's Development Strategy" and "Internet Publishing", realizing "three steps forward, four steps forward, and integrating Development," to promote Industry Innovation and Integration Development of traditional Publishing and New Publishing. Based on the innovation practice and experience summary of the supply-side structural reform of the people's Health Publishing House, this paper introduces the ideas, ideas, methods and measures of promoting the supply-side structural reform of the publishing media. In order to provide reference for the publishing media peer.
【作者单位】： 人民卫生出版社有限公司;
【分类号】：G239.2-F
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本文编号：1844820