编辑策划的三种形态——从具体案例看策划主体的分层介入

发布时间：2018-05-08 21:47

本文选题：编辑策划 + 周立波　；参考：《中国编辑》2016年06期

【摘要】：书稿的千姿百态要求编辑素质的匹配,从编辑主体角度而言,这种匹配是根据作品的不同形态而分作不同层次介入的。其一,作品浑然天成,作者的主体智慧和知识背景奠定了作品质量,此时编辑的功能在于"发现",即能否在第一时间先于他人或者力排众议独具慧眼发现其内在的价值,最终被时间证实和被读者接受。其二,作品具有较好基础,其成功来自于编辑"发现"之后与作者的"合谋",即经过"编辑"这个门槛使作品或在内容或在形式或在营销上得以提升,进而产生放大效应。其三,作品尚无,但蕴含着潜在的热点,编辑的功能在于如何从此出发通过调动各种市场元素介入选题开发和创作,"无中生有"地开辟出新的蓝海。这三个类型的项目要求编辑的介入程度的多少、深浅和要素是不一样的。以下是笔者根据实践分类,从诸多的图书策划案例中撷取其中三个试做一些简要的叙述和分析。
[Abstract]:The diversity of manuscripts requires the matching of editing qualities. From the point of view of the editorial subject, the matching is divided into different levels according to the different forms of the works. First, when the work is natural, the author's main body wisdom and knowledge background have laid down the quality of the work. At this time, the function of editing lies in "discovery", that is, whether or not the author can find its intrinsic value in the first place before others or with all the opinions of the people. It is proved by time and accepted by readers. Second, the work has a good foundation, its success comes from the editor's "collusion" with the author after "discovery", that is, through the threshold of "editing", the work can be promoted in content, form or marketing, and then produce amplification effect. Third, the work has not yet, but contains the potential hot spot, the function of the editor lies in how to start from now on through mobilizing various market elements to intervene in the topic selection development and the creation, opens up the new blue sea by "the creation of nothing". These three types of projects require different levels of editorial involvement, depth and elements. Following is the author according to the practice classification, from a number of book planning cases, three try to do some brief narration and analysis.
【作者单位】：上海世纪出版集团世纪文睿公司;
【分类号】：G232

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