场景消费:移动社交时代的图书生意

发布时间：2018-05-10 21:38

本文选题：移动社交媒体 + 场景　；参考：《编辑学刊》2016年03期

【摘要】：中国互联网已经进入移动社交媒体时代,基于"场景消费"的服务成了竞争的核心要素。为产品设置一个"场景"是移动社交营销的特色,碎片化的时代促生了越来越多的"场景消费"。图书作为一种有精神属性的产品,迎来了不同以往的发展机遇。文章从几个方面分析了"场景"模式下图书业新动向,以期寻找移动社交时代下更有效的市场沟通模式。
[Abstract]:China's Internet has entered the era of mobile social media. Service based on "Scene consumption" has become the core element of competition. Setting a "Scene" for products is the feature of mobile social marketing. The fragmented era has promoted more and more "Scene consumption". As a kind of spiritual product, the book has ushered in different development. Opportunities. This article analyzes the new trend of the book industry under the "scenario" mode from several aspects, with a view to finding a more effective market communication mode in the mobile social networking era.

【作者单位】：上海咬文嚼字文化传播有限公司;
【分类号】：G239.2-F

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