沈知方的出版理念及其践履

发布时间：2018-05-11 06:12

本文选题：沈知方 + 出版活动　；参考：《湖南师范大学》2011年硕士论文

【摘要】：在中国近代史上,沈知方不仅是著名的企业家,也是著名的出版家。他服务出版业42年,对我国出版事业的发展,对我国文化科学知识的传播,对我国教育事业的变革,都发挥了重要的积极作用。从创立世界书局起,沈知方就将全部精力投入到经营当中,带领一班人克服重重困难,取得了巨大的经营成就。他锐意进取,白手起家,通过适应和满足市民口味的出版路线,以出奇制胜的竞争手段,使势单力薄的世界书局在短时间内异军突起。随后他又及时转型,涉足竞争激烈的教科书出版市场,以提升质量和出版品质努力谋求长远发展。沈知方凭借其丰富的行业经验和商人手腕,不仅使世界书局在商务印书馆和中华书局的两面夹击中生存下来,而且在20世纪30年代初成长为全国仅次于商务印书馆和中华书局的第三大出版企业,被誉为出版界的一大神话。世界书局初创成功,在一定程度上得益于国家政体变更带来的出版商机,但它能在民国时期长期保持出版界第三的地位,则不能不说更多地得益于沈知方的筹划有道、经营有方。在经营世界书局的过程中,沈知方不仅积累了大量的经营实践经验,而且在长期的实践中形成了独特的出版经营理念。这些理念涉及经营战略、出版营销、出版人才管理、教科书战略等出版经营的方方面面。本文在现有的有关沈知方研究的基础上,通过对沈知方本人著述及他人研究沈知方的相关文献的分析,结合他所从事的出版经营实践,提炼其出版经营理念,同时考察它具有的现实借鉴意义：敏锐的商业头脑和长远的眼光是出版人必备的素质；审时度势,准确决策是出版业发展的保障；重视和培育人才是出版业兴旺的基点；准确处理社会效益与经济效益的关系。这些对于我们今天的出版业依然有着现实的指导意义,值得我们在实践工作中予以借鉴。
[Abstract]:In the modern history of China, Shen Zhifang is not only a famous entrepreneur, but also a famous publisher. He served the publishing industry for 42 years and played an important and positive role in the development of the publishing industry in China, the dissemination of cultural and scientific knowledge in our country, and the reform of the educational cause in our country. Since the establishment of the World Book Company, Shen Zhifang has devoted all his energy to the management, leading a group of people to overcome many difficulties and make great achievements. He is determined to forge ahead, self-made, through the adaptation and satisfaction of the people's taste of the publication route, with the means of outlandish competition, so that the weak world bookstores in a short period of time. Then he transformed in time, set foot in the fierce competition textbook publishing market, in order to improve the quality and publishing quality to seek long-term development. With his rich industry experience and businessman's skill, Shen Zhifang not only made the world bookstores survive in the business press and Zhonghua Book Company, but also survived the attack on both sides. Moreover, in the early 1930s, it became the third largest publishing enterprise in the country after the commercial press and the Chinese Book Company, and was regarded as a great myth of the publishing world. To some extent, the success of the World Book Company was due to the publishing business opportunities brought about by the change of the state system of government, but it was able to maintain the third place in the publishing world for a long time during the period of the Republic of China, and it could not but say that it benefited more from Shen Zhifang's planning of the youdao. Good management. In the process of managing the World Book Company, Shen Zhifang not only accumulated a lot of practical experience, but also formed a unique concept of publishing management in the long-term practice. These ideas involve management strategy, publishing marketing, publishing talent management, textbook strategy and other aspects of publishing management. On the basis of the existing research on Shen Zhifang, through the analysis of Shen Zhifang's own works and the related documents of others' research on Shen Zhifang, combined with his publishing management practice, this paper refines his publishing management idea. At the same time, it has practical significance: keen commercial mind and long-term vision is the essential quality of publishers; judging the situation, accurate decision-making is the guarantee of the development of the publishing industry, attach importance to and cultivate talent is the basis of the publishing industry prosperity; To deal with the relationship between social and economic benefits accurately. These still have realistic guiding significance for our publishing industry today, and are worthy of our reference in practice.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.29

【相似文献】