中美比较视角下中国大学出版社学术出版研究

发布时间：2018-05-12 19:39

本文选题：大学出版社 + 学术出版　；参考：《河北大学》2017年硕士论文

【摘要】：我国大学出版社是全国出版业的重要组成部分,与业界一起经历了市场大潮的洗礼和产业的变革。在后改制时代,大学出版社对市场的把握更为精准,经营策略更为灵活。就宏观上的出版结构而言,除了传统规定的学术出版任务,我国大学出版社在教育出版、大众出版和少儿出版等领域均进行了有效拓展,部分大社、强社甚至延伸了产业链条,将经营范围突破了出版产业的局限;就微观层面的学术出版而言,我国多数大学出版社在继续开发母体大学优势资源的基础上,根据出版环境和特色资源进行了学术品牌的发掘,以多种形态的数字产品提升了学术出版走出去的影响力。但与此同时,我国大学出版社学术出版工作也面临内外压力大、低水平重复、同质化现象严重、走出去影响力弱等显著问题。而同期的美国大学出版社则继续坚守学术出版重任,虽然也面临着国际学术出版商和财政收益的压力,但其学术出版的内容品质,尤其是学术出版的国际影响力仍值得我国大学出版社学习。本文通过论述中美大学出版社在目标定位、图书结构、学术出版规范、业务体系、走出去影响力、数字化策略等方面的差异,关照出中国大学出版社发展学术出版过程中存在的优势和不足,并针对性地提出了可资借鉴的思考与建议。
[Abstract]:University Press is an important part of the national publishing industry. It has experienced the baptism of the market and the transformation of the industry together with the industry. In the post-restructuring era, university publishing houses have a more accurate grasp of the market and more flexible management strategies. As far as the macro-publishing structure is concerned, in addition to the traditional academic publishing tasks, university publishing houses in China have effectively expanded in the fields of educational publishing, mass publishing and children's publishing. Some of the major co-operatives, strong co-operatives and even extended the industrial chain, As far as academic publishing at the micro level is concerned, most university publishing houses in our country continue to develop the advantage resources of parent universities on the basis of continuing to develop the advantage resources of parent universities. According to the publishing environment and characteristic resources, the author excavates the academic brand, and promotes the influence of academic publishing to go out with a variety of digital products. But at the same time, the academic publishing work of university publishing houses in our country also faces the obvious problems, such as great pressure inside and outside, low level repetition, serious homogenization phenomenon, weak influence of going out and so on. Meanwhile, the United States University Press continued to adhere to the important task of academic publishing. Although it also faces pressure from international academic publishers and financial revenue, the content of its academic publishing is of high quality. In particular, the international influence of academic publishing is still worth learning from university publishing houses in China. This paper discusses the differences between Chinese and American University Press in the aspects of target orientation, book structure, academic publishing standard, business system, going global influence, digitization strategy, etc. This paper discusses the advantages and disadvantages in the development of academic publishing of Chinese University Press, and puts forward some thoughts and suggestions for reference.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

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