新闻出版产业发展指数及其影响因素研究

发布时间：2018-05-12 21:45

本文选题：新闻出版产业发展指数 + 影响因素　；参考：《合肥工业大学》2016年博士论文

【摘要】：当今世界,文化的地位和作用日益凸显。新闻出版产业作为文化产业中最为核心的组成部分,对实现文化强国和提升国家软实力发挥着不可替代的作用。然而相对于现有丰富的文化产业评价成果来说,学界有关新闻出版产业发展评价的研究显得十分有限。文章运用指数化评价方法对新闻出版产业的发展进行定量测算,可以较为系统地、多维度地、科学地反映新闻出版产业的发展状况,为政府产业规划和政策调整提供参考,同时也为客观地分析新闻出版产业发展影响因素提供数据支撑。本文主要研究工作可以概括为以下几个方面：首先,文章对国内外新闻出版产业相关前沿研究进行有序梳理,在深入分析新闻出版产业内涵及特征的基础上,结合新闻出版产业发展现状,设计了由规模指数和效益指数构成,包括“4个分指数、19个测量指标”的新闻出版产业发展指数评价指标体系,并提出采用可拓层次分析法和主成分分析法对各指标进行组合赋权的评价思路。其次,文章进行了新闻出版产业发展指数的影响因素研究工作,即结合PEST等理论分析工具提出了新闻出版产业发展指数的影响因素框架体系,并运用单样本T检验对影响因素进行筛选,最终选取了产业公共财政支出、人均GDP、居民一文教娱乐消费倾向、移动电话用户数量、互联网普及率、产业从业人数、产业全社会固定资产投资、产业拥有发明专利数和产业研发经费投入9个指标作为产业发展指数的影响因素,然后采用解释结构模型(ISM)分析了各因素之间的层次结构关系。再次,文章对我国新闻出版产业发展指数及其影响因素进行了实证研究。主要内容包括：第一,以前述指标评价体系为基础,利用统计数据和组合赋权得到的权重值,测算出2005-2014年间新闻出版产业发展指数得分；第二,将测算出的新闻出版产业发展指数作为因变量,上述9个影响因素指标作为自变量,采用主成分回归方法实证研究得到新闻出版产业的关键影响因素。综合ISM分析发现,产业投入要素和市场需求要素是驱动新闻出版产业发展的二大类重要因素,且在这二类因素中,产业发明专利数、产业研发经费投入、产业全社会固定资产投资额、产业从业人数和居民娱乐消费倾向的作用最为显著。最后,基于以上理论与实证分析,文章从创新驱动策略、资本投入策略、需求引导策略、人才支撑策略等方面提出了促进新闻出版产业发展的具体措施,以期能为中国新闻出版产业的发展提供理论与实践参考。
[Abstract]:As the most important part of the cultural industry, the press and publication industry plays an irreplaceable role in the realization of a cultural power and the promotion of the soft power of the country. However, relative to the existing rich cultural industry evaluation results, the evaluation of the development of the press and publishing industry in the academic circles The research is very limited. The article uses the index evaluation method to measure the development of the press and publishing industry. It can systematically and systematically reflect the development of the press and publication industry, provide reference for the government industry planning and policy adjustment, and objectively analyze the impact of the development of the press and publishing industry in the same time. The main research work of this paper can be summarized as follows: first, the article makes an orderly combing of the research on the related frontiers of the press and publishing industry at home and abroad, on the basis of in-depth analysis of the connotation and characteristics of the press and publishing industry, and in combination with the status of the development of the press and publishing industry, and designs the scale index and benefit index. The number composition includes the evaluation index system of the press and publication industry development index of "4 sub index and 19 measurement index", and puts forward the evaluation idea of the evaluation of the combination empowerment of each index by the extension analytic method and the principal component analysis method. Secondly, the paper carries out the research work on the influencing factors of the development index of the press and publishing industry, that is, combined with PE ST and other theoretical analysis tools put forward the framework of the influencing factors of the development index of the press and publishing industry, and use the single sample T test to screen the influencing factors. Finally, it selects the industrial public finance expenditure, the per capita GDP, the residents' tendency of entertainment consumption, the number of mobile phone users, the Internet popularity, the number of industry practitioners, and the whole industry. Social fixed assets investment, industry has the number of invention patents and industrial research and development funds input 9 indicators as the impact factor of industrial development index, and then use the explanation structure model (ISM) to analyze the relationship between the various factors. Thirdly, the paper makes an empirical research on the development index and the influencing factors of China's press and publication industry. The main contents include: first, based on the evaluation system of the foregoing index, the score of the news and publishing industry development index of 2005-2014 years is calculated by using the statistical data and the weights obtained by the combined empowerment. Second, the index of the industrial development of the news and publishing industry is taken as the dependent variable and the above 9 factors are taken as independent variables. The key influencing factors of the press and publishing industry are obtained by the principal component regression method. The comprehensive ISM analysis shows that the factors of industrial input and market demand are two important factors to drive the development of the press and publishing industry, and among these two factors, the number of patents, the investment of industrial R & D funds, and the fixed capital of the whole society In the end, based on the above theory and empirical analysis, the article puts forward specific measures to promote the development of the press and publishing industry from the aspects of innovation driven strategy, capital investment strategy, demand guidance strategy, and talent support strategy, with a view to publishing news and publishing in China. The development of industry provides theoretical and practical reference.

【学位授予单位】：合肥工业大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：G239.2

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