基于HTML邮件提升科技期刊的影响力

发布时间：2018-05-13 06:46

  本文选题：HTML邮件 + 学术期刊　； 参考：《编辑学报》2017年S2期

【摘要】：为探索HTML邮件对期刊宣传推广的作用。以《天然气地球科学》为调研对象,利用Foxmail定向发送新刊目次,对比是否发送HTML邮件对期刊网站点击量与下载量的影响。发现在发送HTML邮件的3期中,对比未发送HTML邮件时下载量最低的1期增长率高达959%。可见,HTML邮件是与读者及作者沟通交流极为重要的平台之一,对于期刊的宣传推广有巨大作用。
[Abstract]:In order to explore the role of HTML mail in the promotion of periodicals. Taking "Natural Gas Geoscience" as the research object, this paper uses Foxmail to send the contents of the new journal, and compares the influence of whether or not to send HTML email on the number of hits and downloads of the journal website. It was found that in the three periods of sending HTML mail, the lowest growth rate of downloads was as high as 959kum in comparison with the lowest download rate of HTML mail. This shows that HTML mail is one of the most important platforms for communication with readers and authors, and plays an important role in the promotion and promotion of periodicals.
【作者单位】： 中国科学院兰州文献情报中心;
【分类号】：G230.7
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本文编号：1882108