移动互联网时代的出版社营销

发布时间：2018-05-14 10:41

本文选题：出版企业 + 中国数字出版　；参考：《出版广角》2015年06期

【摘要】：正企业有越多的机会直接面对消费者,就更有把控市场终端的可能。只有真正做到以客户为中心,注重客户的体验、需求、参与和创新,与客户进行互动沟通,才能进一步拓展市场。当初互联网时代到来时,出版企业最担心的是数字出版对传统出版的颠覆,可随着时间的推移,这种担心还没能成为现实。我们从《2013—2014中国数字出版产业年度报告》可以看到,2013年,我国数字出版产业继续保持强劲增长势头,全
[Abstract]:Positive enterprises have more opportunities to face consumers directly, it is more likely to control the market terminal. Only when we really focus on customer experience, demand, participation and innovation, can we further expand the market. When the Internet age came, publishers were most worried about the disruption of digital publishing to traditional publishing, but over time, this worry has not come true. We can see from the "Annual report on China's Digital Publishing Industry 2013-2014" that in 2013, China's digital publishing industry continued to maintain a strong growth momentum.
【作者单位】：西安交通大学出版社;
【分类号】：G230.7-F

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