正在消失的文学副刊——新媒体环境下报纸副刊的变局

发布时间：2018-05-15 06:53

本文选题：新媒体环境 + 文学副刊　；参考：《中国现代文学研究丛刊》2015年02期

【摘要】：面对着新媒体的迅速崛起,报纸的生存和发展经受着严峻考验。上世纪90年代以来,传统文艺副刊的界限被突破,新闻、广告之外的题材都被纳入副刊的版图,副刊的版面不断萎缩,甚至被迫停刊。副刊新闻化和俗化的趋势日渐明朗,文学副刊在大副刊路线的冲击下,文学性逐渐淡化和泛化。副刊通过专栏化的策略,热衷于寻找与大众趣味的契合点,"小女人散文"和情感倾诉栏目的走红,是副刊消费化和娱乐化的典型例证。在报网融合的格局下,副刊的博客化渐成风尚,大批博客写手成为专栏作者的主力军,副刊文体也逐渐向博客文体靠拢,副刊在向新媒体借力的转型中,逐渐失去自身的独立性。
[Abstract]:In the face of the rapid rise of new media, the survival and development of newspapers stand a severe test. Since the 1990s, the limits of the traditional literary and artistic supplement have been broken through, and the subjects other than news and advertisements have been included in the territory of the supplement, and the layout of the supplement has been shrinking and even forced to stop publication. The trend of news and vulgarization of supplement is clear day by day, and literary supplement gradually desalinate and generalize under the impact of the line of big supplement. Through the strategy of columnization, the supplement is keen to find a common point with the popular interest. The popularity of "Little woman's Prose" and "emotional talk" is a typical example of consumptionalization and entertainment of the supplement. Under the pattern of integration of newspaper and net, the blog of supplement becomes the fashion gradually, a large number of blog writers become the main force of columnists, and the style of supplement also gradually draws close to the style of blog, and the supplement is in the transition of borrowing strength from the new media. Gradually lose their independence.
【作者单位】：南京大学中国新文学研究中心;
【基金】：2010年国家社科基金重大项目“中国现代文学馆馆藏珍品的发掘、整理、研究与出版”(批准号:10&ZD099) 国家社科基金项目“文学史视野中的中国当代文学期刊研究”(批准号:10BZW098)阶段性成果
【分类号】：G213

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