试论《财富》的品牌成功模式及其启示

发布时间：2018-05-16 17:36

本文选题：《财富》 + 品牌建设　；参考：《黑龙江大学》2010年硕士论文

【摘要】： 中国经济在加入WTO后迅猛发展,在世界经济舞台上扮演越来越重要的角色,而与此同时,中国财经媒体的发展却相对滞后,难以与经济发展水平同步。以中国财经类期刊为例,存在着许多缺陷与不足,面对即将到来的中国经济发展黄金期,中国财经期刊也肩负着传递中国声音、参与国际财经期刊竞争的任务。《财富》是当今世界上首屈一指的财经期刊品牌,拥有很多值得学习的先进品牌建设经验,“财富500强排行榜”和“财富全球论坛”为其赢得了广泛的影响和赞誉,成为财经期刊品牌建设的成功典范。因此,对《财富》品牌成功模式的研究将对中国财经期刊的发展具有重要的启示作用。本文主体部分共四章。第一章论述《财富》的品牌创建及品牌发展史；第二章具体分析《财富》品牌建设中成功的几个方面；第三章概括《财富》对媒介及企业界的巨大影响力；第四章分析中国财经期刊现状及存在的问题,通过对《财富》经验的借鉴,探索我国财经期刊的未来发展道路。
[Abstract]:After China's entry into WTO, China's economy has developed rapidly and played a more and more important role in the world economic stage. At the same time, the development of Chinese financial and economic media has lagged behind, and it is difficult to keep pace with the level of economic development. Taking Chinese financial journals as an example, there are many defects and deficiencies. Facing the coming golden period of China's economic development, Chinese financial and economic journals are also shouldering the task of transmitting Chinese voices and participating in the competition of international financial journals. Fortune is the leading financial journal brand in the world. It has a lot of advanced brand building experience to learn. The Fortune 500 list and Fortune Global Forum have won wide influence and praise for it. To become a successful example of brand building in financial journals. Therefore, the research on the successful model of Fortune brand will have an important enlightening effect on the development of Chinese financial journals. There are four chapters in the main part of this paper. The first chapter discusses the brand establishment and brand development history of Fortune, the second chapter analyzes several aspects of success in the brand construction of Fortune, the third chapter summarizes the great influence of Fortune on the media and business circles. The fourth chapter analyzes the current situation and existing problems of Chinese financial journals, and explores the future development of Chinese financial journals through reference to the experience of "Wealth".
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

【引证文献】