出版业融合发展的趋势与对策建议

发布时间：2018-05-18 07:47

本文选题：出版融合 + 新兴出版　；参考：《中国编辑》2016年05期

【摘要】："十二五"时期,传统出版机构在融合发展方面分别取得了机构设置、人才引进、高新技术应用等成果,也适时地推出了部分融合型产品;在未来的五年,出版企业坐拥政府财政支持的利好政策,纷纷在进行融媒体、数字视听、数字动漫等方面的规划布局。要想真正实现传统出版、新兴出版融合性的发展状态,出版企业应该在坚持正确的政治方向和出版导向的前提下,不断创新生产管理流程,力促传统出版和数字出版生产流程的一体化;应该努力开创覆盖互联网、移动互联网的新型数字产品服务体系;应该持之以恒地学习新技术、应用新技术,以大数据、增强现实、虚拟现实等新技术催生出数据出版、智慧出版等出版新业态;要以全方位、立体化、多层次的人力、财力、物力资源为出版融合保驾护航,不忘初心,继续前行,直至实现传统出版和新兴出版在内容、渠道、平台、经营、管理等方面的深度融合和相得益彰。
[Abstract]:During the 12th Five-Year Plan period, the traditional publishing institutions have made achievements in setting up institutions, introducing talents, applying high and new technologies, and so on. In the next five years, the traditional publishing institutions have also introduced some integrated products in a timely manner; in the next five years, Publishing companies with the government financial support of the good policy, one after another in the media, digital audio-visual, digital animation and other aspects of the planning layout. In order to realize the development of traditional publishing and new publishing integration, publishing enterprises should constantly innovate the production management process under the premise of adhering to the correct political direction and publishing orientation. To promote the integration of traditional publishing and digital publishing production processes; to create a new digital product service system covering the Internet and the mobile Internet; and to study new technologies and apply new technologies to big data on a sustained basis. New technologies, such as augmented reality and virtual reality, have spawned new publishing formats such as data publishing and intelligent publishing; they should be accompanied by comprehensive, three-dimensional, multi-level human, financial, and material resources to ensure the integration of publishing, without forgetting their original ideals and aspirations, and continue to move forward. Until the realization of traditional publishing and emerging publishing in the content, channels, platforms, management, management and other aspects of the deep integration and synergy.
【作者单位】：地质出版社;
【分类号】：G230.7

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